Software Developer Workface Bests Chat Platforms For Online Engagement Again With First-Ever Facebook Integration

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Technology places field sales and services personnel across the Facebook ecosystem where customers spend time online; for new business potential through largest social media channel

Workface® Inc., ( a pioneer in online customer-interaction technology continues to raise the bar on online customer-engagement experiences with integration of its portable profile-based customer-engagement platform into the Facebook ecosystem. The only online company with the ability to integrate with Facebook, Workface enables companies to live “virtually” where their prospects and customers are, elevating the online engagement and driving new business through the world’s largest social media platform.

“Companies want to be ‘liked’ on Facebook, but the real issue is how does that develop meaningful relationships with prospects and, more importantly, generate leads,” said Lief Larson, president and product strategist, Workface, Inc. “Workface’s portable Profiles uniquely mobilize field sales and service teams across Facebook to engage at the moment of interest with online prospects, providing an experience that most closely replicates a face-to-face meeting—literally bringing a company’s social media presence to life.”

Integrated into a company’s Facebook page, Workface profiles enable prospects and customers to connect and converse with sales and service representatives while remaining within the confines of the social network. The ability to engage with customers in this manner creates opportunities that traditional online chat solutions are unable to cultivate and nurture.

Unlike online chat solutions, Workface literally gives a “face” to a company and its representatives, and empowers customers and prospects to find and select the right sales or customer service person on their terms. Through Workface, customers can quickly and easily interact with companies in a manner and at a time when they are interested and engaged.
Early customers of Workface using the Facebook application include: Atomic Data Centers, The Foundation, NE Minneapolis Homes, Red Ribbon Realtors, Titan Outlet Store and Travel Leaders of Fargo.

“In Facebook, you can chat with individuals who are your friends, but you can’t chat with a company,” explained Larson. “With Workface in Facebook, prospects can select an individual from an organization and engage in a conversation without having to make the commitment of ‘liking’ them. The added bonus is that the prospect can learn about the background and expertise of the company rep they’re interfacing with in a way that’s much more personal and rewarding than traditional, faceless online chat.”

In addition to the virtual interaction with customers, Workface integration enables Facebook users to share and refer sales and service personnel profiles with among their personal networks. Unlike static Facebook posts, a referral using Workface embeds the sales or service representative’s profile onto the individual’s wall without losing the functionality of the online customer-interaction technology.

Ideally suited for companies with field sales and service organizations/agents that rely on personal interaction to sell and support products and/or services, the Workface platform improves how they react and interact with online customers and prospects that prefer online communication but are turned off by the impersonal nature of most online communications experiences like chat.

About Workface (
Workface Inc., headquartered in Minneapolis, Minn., is a pioneer in developing online customer-interaction technologies that humanize the Web. The company’s first-of-its-kind product, the Customer-Engagement Platform (CEP), enables organizations to mobilize their field sales and service teams throughout the Web, and to replace the impersonal, dehumanizing, and frustrating interactions of legacy chat platforms.
Workface puts customers or prospects in control of the interaction by letting them choose whom they want to interact with, in what manner, and in which web venue. It uses groundbreaking interactive, searchable, and portable content web-containers called “profiles” (the “Workface”) that are personalized by individuals to help online customers and prospects at the moment of need. These profiles can reside anywhere on the Web, so they can be placed anywhere someone might go on the Web to look for help or ask questions, including being available on company websites, search engines, high-traffic websites, and social media.
More than 75,000 professionals in over 2,500 different companies are now using Workface technology.


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Ali Finer
KC Associates
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