Digital Marketing Firm AdPearance Expands

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Data-Driven Digital Agency Staffs Up to Service New Business

"As a new agency, we feel fortunate to experience such rapid growth given the trying economy,” said David Steinberg, co-founder and CEO of AdPearance.

AdPearance (, a growing integrated digital marketing agency providing data-driven campaigns and results in search, email, social and online, has seen major growth since opening in 2009. The agency is pleased to announce seven new hires and promotions, which will help service new clients such as Spirit Mountain Casino.

“As a new agency, we feel fortunate to experience such rapid growth given the trying economy,” said David Steinberg, co-founder and CEO of AdPearance. “Local companies like Spirit Mountain Casino as well as higher education institutions are partnering with AdPearance to help navigate the digital marketing landscape to grow their business. We’ve recruited some of the top talent in the industry to fuel this growth.”

AdPearance is pleased to welcome the following new members to its team of data-driven marketing experts:

Geoffrey Shauger is the agency’s new lead software engineer. He is responsible for establishing software development processes and platforms, along with day-to-day operations of the software development and project teams in liaison with third party IT organizations. With more than ten years of experience at Xerox in development and business objectives, Shauger is pleased to join the AdPearance management team to explore new technologies and mentor new programmers.

EJ Etherington is now an AdPearance web developer who will focus on web applications to support SEO theory. He will apply search engine marketing (SEM) research to inform menu building and strategy intake for AdPearance clients. Etherington earned his Master’s degree in applied biotechnology from Oregon State University.

Jim Nowierski is the agency’s direct marketing lead, responsible for paid search, shopping comparison and display advertising services. His background in both business economics (with experience as a financial analyst at Hewlett Packard) and public relations (with a Master’s degree in strategic public relations from University of Southern California) make him an asset to the AdPearance team. Nowierski is excited to apply his passion for economics and creativity in new media to his work for AdPearance clients.

Pippa Callanan has been promoted to lead search engine optimization (SEO) strategist, senior marketing specialist and team manager for the agency’s SEO and website planning team. Callanan is responsible for the agency’s understanding of search engine authority, importance and relevance, in order help clients rank in organic search results. Callanan also directs the SEO strategy of website planning while simultaneously supporting clients’ creative vision for their digital presence. Callanan joined AdPearance to pursue her passion for philosophy, math and data analysis.

Jordan Sowers has joined the agency as a visual designer to strategically create positive brand experiences and drive the creative direction of websites and online campaigns. Sowers graduated with a double major in marketing and advertising and a minor in graphic design from Portland State University.

Vincenza Passalacqua has joined the agency’s marketing and SEO strategy team. As a recent graduate of the University of Oregon Clark Honors College, Passalacqua brings new energy to the team while helping to implement social media strategies to increase visibility, audience engagement, SEO and web traffic for agency clients, such as: Pacific Office Automation, Knez, Aptus Financial and Altruwood.

Anne Jansa recently joined the AdPearance team as a marketing specialist. She is responsible for incorporating SEO into website planning, which includes anything from designing website navigation and functionality to providing site audits.

About AdPearance
AdPearance, Inc. is a Portland-based digital marketing agency specializing in paid search, search engine optimization, local search, social media marketing, email marketing and Web site design and development. Our philosophy is simple: use data available online to inform marketing decisions for the most return on investment for our clients. By engaging consumers and compelling them to act, we can guarantee results. For more info, visit


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