“Timeshare Fans” Program Launched by American Resort Development Association; Timeshare Owners Rave About Better Vacations

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The American Resort Development Association (ARDA) is partnering with its members to bring the passion of owners to other vacationers through its “Timeshare Fans” Program. These Fans will explain – in their own words – why they love their timeshare.

“My kids have enjoyed our timeshare and now they are bringing their kids to enjoy it,” said Kirkwood Edwards, Holiday Inn Club Vacations®. “I think this is the way it’s supposed to be.”

The American Resort Development Association (ARDA) is partnering with its members to bring the passion of owners to other vacationers through its “Timeshare Fans” Program. These Fans will explain – in their own words – why they love their timeshare.

“My kids have enjoyed our timeshare and now they are bringing their kids to enjoy it,” said Kirkwood Edwards, Holiday Inn Club Vacations®. “I think this is the way it’s supposed to be.”

And so do nearly 8 million timeshare owners. The American Resort Development Association (ARDA) is partnering with its members to bring the passion of owners to other vacationers through its “Timeshare Fans” Program. These Fans will explain – in their own words – why they love their timeshare.

The program will showcase owners from different resorts each month – through video, photos and blogs – to bring a clear picture of what timeshare offers and why it truly is a better way to vacation. In this kick-off month, Holiday Inn Club Vacations spoke to several of its owners at its Orange Lake Resort in Orlando, Florida. One couple, Constance and Kirkwood Edwards, from Freeport, Bahamas, have been owners for 17 years and vacation annually with their family in Orlando.

“Coming to this resort is a vacation within itself; you never have to leave the property,” said Constance Edwards. “We love the vast amenities, like the pools, clubhouse, fitness center and game room.”

With a satisfaction rate of 85 percent and an occupancy rate that outpaced hotel occupancy by more than 20 percent*, it is clear that this segment of the travel industry is faring well. Take the time to find out why. Visit http://www.VacationBetter.org for more information.

Next month, look for happy owners from Hilton Grand Vacations who are passionate about their timeshare. All timeshare fans are invited to tell their story here.

About Timeshare
Timeshare and vacation ownership are often used as interchangeable terms. Timeshare may be purchased through deeded property ownership, right-to-use or a points-based program. Owners purchase a villa, usually in one-week increments, within a fixed (same week each year) or “floating” system. Floating time allows the owner to schedule each year’s vacation for the desired week within a specified season. Vacation ownership may also be used to describe the three main options of shared use: timeshare, fractionals, and private residence clubs.

*State of the Vacation Timeshare Industry Study 2011, conducted by Ernst & Young LLP.
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The American Resort Development Association (ARDA) is the Washington D.C.-based professional association representing the vacation ownership and resort development industries. Established in 1969, ARDA today has almost 1,000 members ranging from privately held firms to publicly traded companies and international corporations with expertise in shared ownership interests in leisure real estate. The membership also includes timeshare owner associations (HOAs), resort management companies, and owners through the ARDA Resort Owners Coalition (ARDA-ROC). For more information, visit http://www.arda.org or ARDA’s consumer website at http://www.VacationBetter.org.

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Lou Ann Burney
ARDA
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