Farmington Hills, MI (PRWEB) November 02, 2011
Asking employees the right questions can offer businesses insight on customer experiences, thereby increasing their ability to excel in customer service, according to an article in the highly anticipated Fall 2011 edition of Customer Care News magazine.
The lead story of the magazine, entitled “Employee Insight Drives Performance,” addresses the importance of asking the right questions of employees when performing surveys. According to the article, “apart from customers themselves, no one is better positioned to report on customer experiences than the employees on the front line — staff who also understand the operational challenges and constraints in providing a stellar customer experience.” The article was contributed by STAT Resources, Inc., an organization that has worked with a host of high-technology, financial, consumer products and services organizations.
The highly informative Customer Care News magazine, designed to help businesses improve customer care and generate higher customer satisfaction ratings, features articles on the latest trends and issues in customer care. The Fall 2011 edition has a strong focus on the importance of treating employees well, and the correlation between employee loyalty and customer satisfaction and loyalty. Topics covered include recognizing employee achievements, encouraging and supporting innovation, and a feature on Monroe Bank & Trust’s (MB&T) CARE program, which was developed to ensure customers receive top-notch service with every interaction with the bank. MB&T recently won the 2011 Governor’s Service Award for its corporate community involvement.
To view the Fall 2011 edition of Customer Care News, go online to http://customercarenews.com/magazine/.
About Celebration Media U.S. and Talk of the Town Awards
Celebration Media U.S. (CMUS) provides companies with valuable information on improving customer care, through its publishing division, which produces Customer Care News, and its research department, which provides businesses with information on customer service best practices. This commitment has led to the creation of the Talk of the Town Awards program, which is dedicated to identifying companies that are excelling in high-rated customer service feedback and offering them valuable marketing opportunities to leverage their award. Among the types of organizations and professionals eligible to receive the award are hospitals, dentists, accountants, physical therapists, veterinarians, optometrists, insurance, chiropractors, lawyers, financial planners, restaurants, bakeries, event centers, home improvement companies, florists, spas, salons and mortgage companies.
For more information, please contact CMUS and Talk of the Town News at 877-498-6405 or online at http://www.talkofthetownnews.com.