ZipList-Infused Pepperidge Farm Thanksgiving Banner Ad Campaign Allows Shoppers to Add Baked Goods Directly to Their Grocery Shopping Lists

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ZipList technology gives brands new tools to ensure their products advertised on TV, print, radio or online can be instantly added to web and mobile shopping lists to impact purchase behavior

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The response to ZipList's television and online media integrations has been tremendous, customers love that they can instantaneously add items to their grocery lists the moment they realize they want them.

ZipList, Inc. (http://www.ZipList.com), a leader in online and mobile shopping lists and recipe boxes, today announced integration with Pepperidge Farm® Stone Baked Artisan Rolls’ holiday banner advertising campaign. ZipList’s technology, embedded within the 31 million ad impressions, will give consumers the ability to add the dinner rolls directly to their grocery shopping lists.

Once users click on the banner ad, the mouth-watering Pepperidge Farm® Stone Baked Artisan Rolls are added to the ZipList Checklists. From there, they can include the rolls on their grocery-shopping list with a single click. Those new to ZipList can easily create an account through any one of their social media logins, including Twitter or Facebook, without the hassle of a long registration process or having to jump from web page to web page.

ZipList allows users to save recipes, checklists, grocery shopping lists, and details about their favorite grocers, as well as access to current coupon offers. Once saved by the user, this helpful shopping information is then accessible via the web, text message or a free iPhone or Android app, in addition to being integrated across thousands of media and recipe sites, guaranteeing that regardless of where great food is discovered, it will always end up on a user’s one universal list.

“We were inspired to partner with ZipList on this large-scale campaign because we want to make life easier for shoppers around the holidays,” said Geri Allen, Manager Corporate and Brand Communications, Pepperidge Farm. “For those who are charged with preparing holiday meals, remembering all the ingredients and products you want to purchase and tracking all the deals and discounts can be overwhelming. Our goal was to find the most seamless technology to enhance our campaign and ZipList was a natural fit given its ability to empower shoppers to take real actions by adding food to their shopping list with the simple click of a button.”

“It’s exciting to have a prominent brand like Pepperidge Farm be the first partner to use our shopping list technology in a banner ad campaign,” said Geoff Allen, founder and CEO of ZipList. “The response to our television and online media integrations has been tremendous, customers love that they can instantaneously add items to their grocery lists the moment they realize they want them, and that they can access their lists wherever they are. For banner ad incorporation, we think this is a great new way to capture customer’s purchase intent and for the brand to stay top of mind when customers are shopping at the store.”

G2 USA, a WPP agency that specializes in innovative digital solutions, conceived of the partnership to help holiday shoppers easily discover and purchase Pepperidge Farm’s baked goods for their Thanksgiving table. G2 has also worked with ZipList to extend the technology to Pepperidge Farm’s PuffPastry.com. Users can now save recipes on PuffPastry.com directly to their ZipList recipe box and shopping list.

“Today’s shoppers have more access to information at their fingertips than ever before, but until now, there hasn’t been a technology that ties the process of discovering a great food brand to the purchase intent of a shopping list, other than the traditional pen and paper grocery list,” said Rita Wheat, Group Director, Emerging Shopper & Marketing Technologies, G2 USA. “This campaign is a win-win, for both shoppers who want to remember to pick up Pepperidge Farm’s delicious Artisan rolls the next time they are shopping, and for the brand, who’ll gain a deeper understanding of how customers are shopping and the impact of their online campaigns, way beyond standard click-through rates.”

About ZipList, Inc.

ZipList is a market-leading online and mobile shopping list and recipe management service that enables shoppers to create and share grocery lists with family members. Users can arrange their lists by aisle or store, and can save recipes to a central recipe box. ZipList has partner tools, fully-branded white label experiences and SDKs available to enable media, lifestyle, grocery retail and consumer packaged goods properties to incorporate shopping list and recipe box features into their own sites and mobile apps. ZipList features can be found on Womansday.com, MarthaStewart.com, Martha’s Everyday Food iPhone app and on over 500 various food blogs and websites. ZipList is on the web at http://www.ZipList.com.
Follow ZipList on Twitter at http://www.twitter.com/ZipList or become a Facebook Fan at http://www.facebook.com/ZipList. ZipList is also available as a free mobile app for iPhone and Android users. For more on these mobile apps, visit http://www.ZipList.com/apps.

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Taryn Langer
ZipList
917.703.1146
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