New WordPress Plugin Automatically Integrates Microdata into Content

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Optimum7 Releases First Version of Plugin that Demystifies Intricate Microdata Functionality

This is a must-use format, especially as it becomes more difficult to rank high in search engine results pages.

The much anticipated plugin that allows a large majority of web masters to implement Microdata within their content is now available and free to all WordPress users.

The MicroData plugin developed by Optimum7, programs an intricate HTML5 tag system into an easy to use add-on that will allow users of all levels to optimize their web page for search results … just like the search engines want it.

After Google, Yahoo! and Bing established schema.org on June 2, 2011 revealing the preferred format for improving a site’s search results, web developers and internet marketers have been figuring out a way to effectively use the markup language, a task that is not only complex but also time-consuming.

A comment posted on a MicroData article published by Optimum7 stated: “I am trying to implement this on my site and am failing miserably at it. When I think I have it and I use the rich snippets tool, it says I am missing some data, so I will just leave it. This is great news for those of us not savvy enough to manually implement the new changes.”

Recently, the big three search engines collaborated in developing this set of agreed-upon schemas to help site owners improve how their sites appear in search results, much like the agreed-upon sitemaps in 2006.

“The implications of using MicroData for search engine optimization are clear; without it, you are not going to be as visible or as easy to crawl as the other sites that are using it. This is a must-use format, especially as it becomes more difficult to rank high in search engine results pages,” comments Duran Inci, COO of Optimum7.

The first version of the MicroData plugin is available to download from the WordPress directory. Users will be able to select from six default schemas: event, person, organization, review, place and product. Customer support by Optimum7 is also available to answer questions and receive feedback.

“This is a huge game changer; similar to what Microsoft Excel was in the 1990s.” Inci says. “Imagine the millions of pages, articles, videos, sites, comments, reviews, tweets, that search engines have to crawl through. Microdata organizes all this content and delivers it in the perfect format for search engines to crawl faster and more often.”

Optimum7 is an Internet Marketing Company based in Morristown, NJ with offices in Miami, FL. The company provides Internet Marketing Services to small and medium sized businesses nationwide and now on 3 continents. Services also include Ecommerce and Website design, social media optimization, conversion optimization, reputation management and custom programming.

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Ana Maria Rojas
Optimum7
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