Major companies build lasting brand loyalties during Spring Break
Panama City Beach, FL (PRWEB) November 03, 2011
Collegiate Marketing Group, LLC (CMG) and a group of over 40 local businesses that consist of hotels, nightclubs and attractions, are teaming up to market Spring Break 2012 in Panama City Beach, Florida.
The group, spearheaded by CMG’s marketing team, is planning a massive internet campaign that will feature Facebook, Twitter, and other popular social networking sites all promoting and relaying news and updates about Spring Break. The group has also recently updated its website that features current Spring Break news and area information on "Where to Stay" and "Where to Party" and other local attractions.
Spring Break 2011 in Panama City Beach was an incredible season, hosting over half a million students and featured top recording artists singing at beach front concerts. In addition, exciting events hosted by MTV’s popular reality show celebrities ensured that students had plenty to talk about upon returning back to school the following week.
The website http://www.pcbeachspringbreak.com is operated and marketed by CMG, and has become a key internet tool in promoting the Spring Break destination as a brand to college and university students around the world.
The group has already reached out, with success, to several big name brands that want to target the student market and help with the promotion – both online and on Spring Break. In past years, major brands such as Gillette and Coca Cola have used Spring Break as a marketing tool to connect with students and build lasting brand loyalty.
In addition, the marketing plans for 2012 include booking popular celebrities to both spread the word about Spring Break through their personal Facebook sites and host local events during the month of March.
For more information about Panama City Beach, Florida, please visit the website http://www.pcbeachspringbreak.com
Collegiate Marketing Group, LLC provides North America-wide marketing and promotion services to corporate brands and local merchants who are specifically targeting the student market. CMG is also the leading Spring Break marketing company for Panama City Beach, FL.
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