ITCA Triathlon Coaching Association Provides Education, Training for Nonprofit Race Events

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The International Triathlon Coaching Association (ITCA) trains coaches who can help the growing number of nonprofits that are turning to triathlons and other races as fundraisers. The online training incorporates science, application and successful business models.

More than ever, nonprofits and charities are turning to triathlons and other endurance races for their major fundraising efforts. Whether it’s a sprint length, a traditional triathlon or an Ironman race, the International Triathlon Coaching Association (ITCA) can educate and certify coaches to help athletes and participants complete both safely and successfully.

The comprehensive online triathlon coach training teaches coaches how to safely prepare athletes for races of any distance, including education on individual history and goals, personal milestones, appropriate pace training zones and heart rate training zones as well as the science of kinesiology, biomechanics, aerodynamics, nutrition and sports psychology that can all impact race performance.

“Whether it’s a race to support breast cancer research, the prevention heart disease or diabetes, or a local cause, triathlons and endurance events make great fundraisers – they are fun to support, fun to watch and fun to participate in,” said John Spencer Ellis, founder of the ITCA and John Spencer Ellis Enterprises, a leading national fitness and personal development solutions company. “Training, however, should be safe and effective as well as fun, which is why having a credentialed and trained coach is so important for athletes of all levels.”
As triathlons continue to grow at an exponential pace, more nonprofits and charities are adding race events throughout the United States. In-demand, trained triathlon coaches can help companies, nonprofits and individuals train with safe, scientific principles. The ITCA online, self-paced training, then, provides a blueprint for coaching that includes science, application and proven business models.

About ITCA and John Spencer Ellis Enterprises
From the age of 12 when he received his first health club membership as a birthday gift from his father, John Spencer Ellis knew fitness and personal development would be his calling. His unique business success story started in a 400-square-foot studio apartment, and what started as a personal training business has grown into a multimillion dollar group of corporations providing a wide variety of personal development products and services to every continent and more than 55 countries. Within a span of 12 years, Ellis competed in more than 100 fitness events, including the Ironman, and finished fifth in the U.S. National Run/Bike Championships. In 1992, his passion for fitness education led him to found the National Exercise & Sports Trainers Association (NESTA), which educates and provides business solutions for fitness professionals. Now with more than 55,000 members in 55 countries, it is one of the largest fitness associations in the world, and the fastest growing association of its kind in the United States. The International Triathlon Coaching Association was formed in 2008 as the leading source for triathlon coaching certification. For more information, please visit

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