Washington, D.C. (PRWEB) November 03, 2011
Google announced this week on its official Blog it would be making changes to some of the security features linked to its major search engine on Google.com. Google says it will affect less than 10 percent of the searches conducted on its website, and it will begin using an encrypted search for users which are signed in with a username and password.
“As search becomes an increasingly customized experience, we recognize the growing importance of protecting the personalized search results we deliver,” Google announced on their Blog. “As a result, we’re enhancing our default search experience for signed-in users.”
Google plans on increasing usage of Secure Sockets Layer (SSL) a protocol which creates a secure, encrypted connection between the user and the term entered into the search engine. They say they’re trying to create a more secure and private searching environment, however they recognize the importance of being able to gather information for the purposes of marketing, advertising and knowing a businesses’ web presence. This is simply a tool when using a public computer or a Wi-Fi hotspot. SSL blocks the host from being able to view or log the terms the users searching; however, it still allows the host to know what websites the user is “clicking” after the search takes place.
Although an obstacle for businesses and SEO marketing firms, it‘s another factor businesses need to consider when choosing the correct Local SEO firm. LocalSEO.org (http://localseo.org), a local D.C. firm is in the business of helping its clients climb to the top of Internet searches, specializing in helping local, small business owners weave their way through the various changes Google makes on a daily basis. This does present a challenge; LocalSEO.org has the expertise and infrastructure to gather the aggregated search results from Google and other search engines. In addition, the user clicks on the website in the search results, LocalSEO.org is still able to gather that information for its clients.
“We constantly evolve our technology, and keep up with the current protocols for the major search engines, especially Google, so this isn't of concern to us” said Mr. Page, CEO of LocalSEO.org. “We make sure our clients are always able to receive the most accurate, and usable information to make their advertising and Internet campaigns a success. “