P&O Cruises Hits 50,000 "likes" on Facebook

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The P&O Cruises Facebook page has hit the 50,000 ‘likes’ mark through an engaging social media strategy encompassing regular discussions, polls, competitions, photographs, advertising and e-marketing.

A recent competition celebrating the heritage of P&O Cruises took the page up and over the 50,000 target. It invited users to suggest captions for photographs from the line’s archive collection. The competition is running for eight weeks with a different photograph every week. The person with the overall most popular caption will win one of the sought after Grand Event cruises, a 17 night Central Mediterranean cruise departing on Ventura on July 3, 2012.

The Grand Event is part of the special celebrations marking the 175th anniversary of when the Peninsular Steam Navigation Company was founded in 1837. The Grand Event will see all seven ships in the home-port of Southampton for the very first time. The ships will sail out in procession and all seven cruises will have a special heritage theme.

In addition to competitions, the P&O Cruises Facebook page provides users with the opportunity to share their questions about cruising and their experiences and photos of life on board with thousands of other like-minded people. Photo albums of the P&O Cruises ships and destinations visited are all on the page and regularly updated, along with videos and images of special events such as naming ceremonies.

P&O Cruises head of brand marketing, Philip Price, said: “Social media is an important part of our marketing strategy and we increasingly use it as a means of regular contact with our passengers. The immediacy of online marketing lends itself very well within our brand as it enables us to engage with customers and encourage them to share their experiences with others."

“We’ve also found Facebook very useful as a customer services tool – during the bad weather last winter we were able to use Facebook as another means of urgent and immediate communication with passengers regarding flight changes and travel plans."

“Positive feedback from users shows that this form of communication and interaction with them is well received and breaking through 50,000 ‘likes’ is a fantastic achievement.”

For more information visit http://www.facebook.com/pandocruises.

About P&O Cruises
P&O Cruises can trace its roots back to 1837 when the Peninsular Steam Navigation Company was awarded the lucrative Admiralty contract to carry mail to the Iberian Peninsula and beyond. Not long afterwards the concept of cruising was born and since then has evolved into a popular holiday choice and now P&O Cruises carries more British cruisers than any other line. Today, as trusted cruise experts, P&O Cruises has a fleet of seven cruise liners offering holidays tailored to British tastes combining genuine service, a sense of occasion and attention to detail, ensuring passengers have the holiday of a lifetime, every time. Azura was launched in April 2010 – officially named by Godmother Darcey Bussell CBE. Small ship Adonia was added to the fleet in May 2011, named by Dame Shirley Bassey, DBE, and a new 141,000 ton as yet unnamed ship will be added to the fleet in spring 2015. P&O Cruises offer passengers the most stylish and contemporary holidays afloat including cruises to the Caribbean, cruises to the Mediterranean, & luxury short cruises. P&O Cruises offer direct Southampton cruises or fly-cruise holidays from many regional airports. Don’t miss your chance to book a cruise with P&O Cruises today, with plenty of cruise offers online.

For further press information please contact:
Michele Andjel, michele(dot)andjel(at)carnivalukgroup(dot)com 023 8065 6653/07730 732 072
Kate Rist, kate(dot)rist(at)pocruises(dot)com 023 8065 6652/07730 732 065
Jess Reid, jessica(dot)reid(at)pocruises(dot)com 023 8065 6650 / 07795 052 973

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Kate Rist