“I chose the week of Veterans Day to launch RuckPack both to honor and help all U.S. men and women still fighting overseas as well as those who have returned home.
San Francisco, Calif. (PRWEB) November 09, 2011
RuckPack, a new caffeine free energy boost drink created by a veteran Marine Corps officer based on his battlefield experiences in Afghanistan, makes its official debut in the performance beverage market this week.
Major Robert Dyer, a highly decorated veteran of four combat tours in the Middle East, developed RuckPack to provide a single source of supplemental nutrition for troops in the field, elite athletes and other active people seeking a boost in energy and endurance from natural sources.
“I chose the week of Veterans Day to launch RuckPack both to honor and help all U.S. men and women still fighting overseas as well as those who have returned home,” said Dyer. “RuckPack is dedicated to improving nutritional products for active duty military and to hiring veterans here at home.”
Unlike similar beverages on the market, RuckPack contains no caffeine or sugar, instead providing enhanced strength, power and focus with natural vitamins and supplements. “Snipers don’t want caffeine,” said Dyer. “It makes them too jumpy.”
RuckPack had its origins in January of 2008 when Dyer participated in several extended combat reconnaissance patrols with a Marine Special Operations company in the Helmand River Valley, one of the most dangerous areas of Afghanistan.
Dyer and other support units carried with them multipacks of vitamins and supplements they purchased from military stores or online civilian providers and shared with one another, but they were frustrated by having to take up to twenty pills and capsules per day from multiple sources.
Dyer and his wife, Anna, formed their company, Noots! Nutrition, to create supplements for military and civilians alike. They have collaborated with several active duty Marines, navy personnel and other interested investors, advisers, manufacturers, distributors and beverage industry experts to develop and test RuckPack.
Dyer, a 2000 graduate of the United States Naval Academy, is currently enrolled in the Naval Postgraduate School in Monterey, CA, where he is expected to receive his MBA in financial management next month.
RuckPack is available online at http://www.RuckPack.com and selected retail outlets. A pack of 24 bottles sells for $54.95 online. Individual bottles are priced at $2.99.