New Name—Old Friend: Now

Share Article® Rebrands Apartment CRM To Encompass Advanced Features, developer of Apartment CRM, announced last week that they are renaming and rebranding their five-year-old prospect engagement and advertising analysis application to keep up with the software’s expanded functionality.

“It’s not just about reducing vacancy anymore. has become a sophisticated system of Internet marketing tools that touches on all aspects of property management,” says Becca Wilson, President and CEO of, web and Internet advertising agency.

The features and considerable resources contained in the web-based application is intended for leasing professionals to “love” leasing again by streamlining administrative tasks that detract them from focusing on their customers and clients. Leasing representatives use digital guest cards, digital brochures, digital phone notes, even digital scheduling ― all of which makes the leasing center naturally green. offers a selection of free whitepapers and case studies published on their website at that breaks down the typical apartment property customer service performance.

“After five years, we have a lot of data to crunch and analyze as a basis to constantly improve our software service,” Ms. Wilson explains. “Several clients have kindly volunteered to become part of the studies over the years, and we have been able to assist them in increasing their closing ratios and lowering their advertising costs substantially.” includes a complimentary dashboard application for iPad, notebook, and laptop branded under Leasing professionals can access CRM through the SweetSpot dashboard on their desktop, or take it walking on mobile tablets. has a great list of free and fun tools, such as a guest card that prospects can fill out themselves, a calculator that lets them see if they qualify for the rental amount, plus floor plans and product photos. Leasers and managers can take tour notes on the spot, access and update social media and set up secure, one-touch logins to multiple Internet applications. offers add-on features as well; like neighborhood mapping and locations of special interest, unit availability, site maps and a host of impressive features. The deskfree dashboard also accesses pricing data, and’s Internet advertising lead activity to subscribers. A leasing staff member can check a competitor’s price, compare amenities, discounts and specials in moments while presenting to a prospect and watching leads pour in from online advertising publications they have created with their subscription.

“We have cut the paper trail, busy-work in half through our innovations. It is everything just short of adding a virtual 24/7 assistant to each leasing staff member. Managers and executives love the performance reporting features, email report updates, and graphic analysis they can show off to their lenders and owners. Plus, we have incorporated the advertising source tracking into a budgeting tool that saves them so much time investigating where and what they should spend on advertising. Our results are self-calculating,” states Wilson. also presents an optional email plug-in called Emailkast that will allow a community to build and manage its own opt-in email lists and generate email broadcasts to revisit leads and communicate with list members. Phone call tracking and recording is also available as an add-on.

About ®—Ad Agency | Software Development | Data Centers

Established in 2000, has offices located in Tulsa, Dallas and Houston. The company has been awarded as one of the Leading Web Designers of the south and central regions for three consecutive years by Goldline Research. It has been recognized in Forbes and Entrepreneur magazines and is on the INC5000 list. offers a wide selection of professional services including web design and development, touch-screen kiosks, Internet lead generation tools, online advertising, apartment leasing consulting, advanced mobile technology, apartment lease-up marketing consulting, and search engine performance. They provide branding services, video/multimedia production, print media, and copywriting as well as website and email hosting, database solutions, pay per click, e-commerce solutions and custom programming. The company has developed CRM (customer relationship management) products, marketing and lead generation tools that allow clients to better manage and convert leads to leases and sales. These applications are branded under, ,, and provides web-based prospecting, marketing, advertising management, and support services. Request additional information at: has provided services to innovative real estate companies like Trammell Crow, Lincoln Property Company, Riverstone Residential, U.S. Residential Group, Greystar, and ZRS Residential Services. The company represents a collective seventy years of direct, executive level property management experience that readily identifies with the challenges and solutions of multi-family property management professionals.

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Becca Wilson
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