San Francisco, CA (PRWEB) November 03, 2011
The Second Golden Era of Cocktails is in full swing, making now a great time to be interested in mixology, fine spirits and tasty drinks. Proof is just a click away: Liquor.com (http://liquor.com), the not-quite-two-year-old digital media brand dedicated to all things cocktails, spirits and mixology, just hit a major milestone, garnering more than 200,000 Facebook fans (http://facebook.com/Liquor.com).
Liquor.com offers a way to engage and bring together the Facebook community of cocktail and spirit enthusiasts, sharing famous cocktail quotes, promoting exclusive spirited events in cities across the country, linking to articles and posting classic and modern recipes. The combined effect has inspired both amateur mixologists and professional bartenders alike to join the conversation. Of the site’s 200,000-plus Facebook fans (100 percent of whom are of legal drinking age), more than 71 percent are active fans, participating regularly by “liking,” commenting, participating in polls and sharing links. Amazing on its own, this engagement extends Liquor.com’s total reach to more than 1.6 million people per week on Facebook alone.
Liquor.com’s success on Facebook can be correlated directly to constant measuring of consumer engagement, as well as utilizing Facebook to the fullest through apps and tabs. Examples include a branded Liquor.com video tab, a polls tab and custom tabs for easy access to all Liquor.com site-hosted contests. Liquor.com takes a “talk-with-the-fan” (as opposed to a “talk-to-the-fan”) approach, inviting discussion in relevant topics and asking for input on things like the destination for the brand’s upcoming Spirited Getaway sweepstakes.
By creating dynamic and interactive content tailored to all members of the Liquor.com audience, the brand’s Facebook page has become one of the 75 largest media brands on the social network, as well as its number-one publisher of cocktail- and spirits-oriented content.
Liquor.com is the premier national digital brand dedicated to the world of cocktails, spirits and mixology. It boasts more than 100,000 email subscribers, 500,000 unique monthly visitors and 200,000 Facebook fans, and its content is syndicated through a media network of more than 25 websites, thereby reaching 2 to 3 million consumers nationwide each month. The site's digital-to-local platform educates, inspires and engages consumers online and then provides them with premium on-premise experiences with which to further their knowledge.