Demand Drives Publication of eBook The Truth About Leads; Author Dan McDade Announces Availability of Kindle and NOOK Versions

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PointClear Founder and CEO Dan McDade announces the availability of the eBook version of The Truth About Leads on Amazon and Barnes & Noble. Practical and easy-to-read, McDade’s acclaimed book helps B2B companies focus lead-generation efforts, align sales & marketing and drive revenue. Published on Jan. 7, 2011, The Truth About Leads is now in its third printing. The addition of electronic versions gives readers instant, wireless access to the book’s rich content to read on Amazon’s Kindle or B&N’s NOOK devices.

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By Dan McDade, CEO & Founder, PointClear

“We are gratified The Truth About Leads has been so
well received," McDade said. “Demand has been strong and the response, positive,” he said, referring to the average 5-star rating by readers who reviewed the book on Amazon.

PointClear Founder and CEO Dan McDade announces the availability of the eBook version of The Truth About Leads on Amazon and Barnes & Noble. Practical and easy-to-read, McDade’s acclaimed book helps B2B companies focus lead-generation efforts, align sales & marketing and drive revenue. Published on Jan. 7, 2011, The Truth About Leads is now in its third printing. The addition of electronic versions gives readers instant, wireless access to the book’s rich content to read on Amazon’s Kindle or B&N’s NOOK devices.

“We are gratified The Truth About Leads has been so well received,” said McDade, who wrote the book based on his 20+ years of experience in direct marketing, lead generation & nurturing, and prospect development, including working with PointClear’s technology, healthcare and business services clients. “The demand has been strong and the response, positive,” he said, referring to the average 5-star rating by readers who reviewed the book on Amazon.

The more than 20 reviewers include B2B CEOs and sales and marketing executives, as well as consultants, editors, authors and other industry leaders. Review comments include: “This is a treasure of a book …,” “a wealth of information in a small package …,” “a quick read packed with good info …,” and “this book teaches you.” “We value the good, constructive feedback we’ve gotten from these reviews, and will consider this input in the next book project,” said McDade.

The Truth About Leads debunks traditional thinking while uncovering the truths that lead to additional, larger and more profitable wins for B2B organizations. Since its publication, McDade has presented content from the book as a frequent speaker at conferences, on panel discussions and in online forums. He has also contributed book excerpts and commentary for blogs and other publications, on the following subjects covered in the 101-page book:

  •     How The Gap Between Marketing and Sales Impedes Your Lead Process
  •     Why Your Sales Force Needs Fewer Leads
  •     How You Can Reap the Value of Long-Term Leads
  •     What the Secrets are to Turning Raw Leads Into Real Opportunities
  •     Why Direct Marketing Causes Executives to Lose Their Marbles
  •     How Multi-touch, Multi-media, Multi-cycle Processes Multiply Results
  •     How Speaking to Buyers’ Pain Points Can Help You Leap-frog Ahead
  •     What Doesn’t Work When it Comes to Lead Management
  •     What 10 Actions You Can Take to Improve Lead Generation

For information on McDade’s availability to speak or contribute content, please contact Publicist Elizabeth Fairleigh with thE Connection, Inc. Elizabeth(at)EConnectionPR(dot)com.

About PointClear
Founded in 1997, Atlanta-based PointClear helps B2B companies drive revenue, closing the gap between marketing and sales by nurturing leads, engaging contacts and developing prospects until they’re ready to close. The prospect development company stands out because of its strategic approach to planning; the quality of its people; and its multi-touch, multi-media, multi-cycle processes. This unique combination provides best-in-class client companies such as Microsoft, UnitedHealth Group, LXE, SGI and D&B more predictable forecasts and more sales success. PointClear’s president Dan McDade, named to the list of 50 most influential people by the Sales Lead Management Association for two straight years, recently authored the book, The Truth About Leads. For additional information, visit PointClear’s blog ViewPoint | The Truth About Lead Generation or PointClear http://www.pointclear.com or call (877) 582-9909.

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