Green Preference Service captures imagination of the public as the country looks to stop junk mail

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News organisations around the country today announce the launch of a new service that lets people reduce the amount of junk mail they receive. Green Preference Service, the UK’s only mail switching service enabling consumers to divert direct mail to an online mailbox rather than stop mail, said that its innovative service has captured the imagination of the country.

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News organisations around the country today announce the launch of a new service that lets people reduce the amount of junk mail they receive.

Green Preference Service, the UK’s only mail switching service enabling consumers to divert direct mail to an online mailbox rather than stop mail, said that its innovative service has captured the imagination of the country.

With someone signing up every minute at http://www.greenpreferenceservice.com, Paul Anderson, CEO said ‘There is clearly a strong demand for a service that helps reduce junk mail, but still brings benefits to the consumer.’

2011 has not been a good year for junk mail – with several TV programmes highlighting the problems and costs it generates for households and councils who have to deal with it.

This breakthrough initiative will make a serious impact on direct mail-reliant businesses’ CO2 reduction goals: every item of mail converted from physical to digital saves at least 19g of CO2.

With Green Preference Service.com expecting to have nearly two million subscribers within two years, the target is to transfer over 1 billion pieces of direct mail to digital, reducing CO2 emissions by over 30,000 tons per annum - the equivalent of over 14,000 jumbo jets flying from New York to London and back.

Green Preference Service was launched on the back of research that found that while consumers dislike junk mail, they would prefer the option to sort through direct mail rather than receive nothing.

By signing up online in three quick steps, consumers can choose which direct mail they want to continue receiving by post and which they would prefer to receive electronically. Everybody who signs up to the service gets their own free, private WebBox for delivery of online mail.
Businesses contact greenpreferenceservice.com to see who has signed up to the service and then instead of printing and posting direct mail, place an electronic copy into the relevant WebBox.

Communicating via Green Preference Service is a highly effective way for businesses to tell targeted customers and prospects about products, services and special offers, while publicising their green credentials. The service requires no additional email software and guarantees that no spam will be delivered, ensuring maximum visibility for its customers’ messages.

Paul Anderson, CEO of Green Preference Service said: “We’re proud to behind this simple, effective and powerful tool that will keep the direct mail industry alive for the 21st century. By simply spending a couple of minutes signing up online, consumers and businesses have the chance to make an ongoing positive impact to our planet. We are making the service as easy as possible for companies to use as we want all companies to benefit and help us reach our target of reducing CO2 by 36,000 tons per annum.”

-ENDS-

For further information please contact
Paul Anderson on 01904 567 971
paul.anderson(at)greenpreferenceservice(dot)com

Notes to editors:

  •          greenpreferenceservice.com is a free service that allows you to decide how you want to receive direct marketing communications from companies
  •         Green Preference Service has set itself the target of getting 1.5 billion pieces of unsolicited direct mail switched via the Green Preference Service each year. This equates to an annual reduction of 36,000 tons of CO2, the equivalent of 18,000 return flights from the UK to New York
  •         Green Preference Service will donate 25% of the profits it generates from direct marketing companies to green charities.
  •         Every year in the UK 550,000 tons of paper is used to produce 18 billion pieces of direct mail, with the average household receiving 450 pieces of direct mail every year. This produces at least 20kg of CO2 for every household in the UK.

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John Robinson
USP Ventures
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Paul Anderson
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