Social Media activities are changing search and online marketing. It is important to understand its impact on your brand and how to make the most of that traffic.
Charlottesville, Va. (PRWEB) November 02, 2011
Janet Driscoll Miller, president and CEO of search engine marketing firm Search Mojo, and Katherine Watier, VP of Social Media with global public relations agency Ketchum, will speak at DC Week 2011 on Monday November 7, 2011. Miller and Watier will be discussing the best practices for applying Search and Social Media strategies in the session entitled “Search & Social Integrated”.
“Social Media has become part of our everyday lives” said Miller. “It is more than just a way to communicate with friends and family. Social Media activities are changing search and online marketing. It is important to understand its impact on your brand and how to make the most of that traffic.”
Following the “Search & Social Integrated” session, the presenters will host a “Diagnose Me!” hands on clinic to evaluate Social and Search campaign effectiveness. Miller and Watier will evaluate real online examples from attendees and provide actionable tips on how to improve online visibility, website improvements, ways to improve social traffic, and how to better translate overall business goals into the online space.
These events will take place at the Ketchum office located at 2000 L St. NW, Ste.300, Washington DC 20036. The panel discussion will run from 11:00 to 12:30 pm, and the workshop will run from 1:30 to 3:00pm. [RSVP here.
About Janet Driscoll Miller
Janet Driscoll Miller is the president and CEO of Search Mojo. With more than twelve years of search engine optimization experience, Janet has spoken at search engine conferences, including SMX, Search Engine Strategies and Pubcon. Janet also participates in webinars as a speaker on search marketing for MarketingProfs University and often guest lectures at colleges and universities on the subject of search marketing.
About Search Mojo
Search Mojo specializes in lead generation through search engine marketing services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their organic search engine rankings as well as improving pay-per-click advertising performance. Learn more about Search Mojo at http://www.search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.
About DC Week
DC Week is a week-long festival in the US capital focused on bringing together designers, developers, entrepreneurs, and social innovators of all kinds. Learn more about DC Week at http://www.DigitalCapitalWeek.com.