New Online Benchmark Report Ranks 30 Leading Brands in the Electronics Industry

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Research by Heardable, Inc. shows why element14, Newark and Texas Instruments lead the pack in social media, mobile optimization and website performance.

Today Heardable, Inc. ( released all new research that benchmarks the online performance of 30 leading brands in the electronics industry. The 159 page report provides online performance diagnostics on everything from mobile readiness to social network participation to adeptness at SEO.

The study was compiled by Heardable, Inc., the world's first and only real-time contextual brand analytics platform. The research report documents dozens of Internet marketing best practices and provides ranking analysis on how each organization is performing against its competitors.

According to the research, element14's brand health score of 728 out of 1,000 beat its nearest competitors, Newark and Texas Instruments by 24 points or 3% (Newark and Texas Instruments tied for second place). element14 outscored third place Mouser by 87 points or 12%.

Heardable's brand health scores are like credit scores for brands. Scores range from 0 to 1,000. Basically, the higher your score, the better you're doing. Each brand health score is comprised of six subscore categories, each focusing on a unique element of a brand's online effectiveness: Portable, Searchable, Sociable, Measurable, Actionable, and Shareable.

Five things leading electronics industry brands are doing right:

1. Optimizing their websites for mobile smartphone browsing.
2. Creating a strong social media presence, participation, followers & advocates.
3. Optimizing their websites for search engines.
4. Developing usable websites (easy to engage, share, interact, contact and transact).
5. Performing ongoing monitoring and optimization using web analytics software and testing tools.

"Today's leading organizations use data and analytics to make informed decisions — actions which can lead to measurable improvements in sales and profits," said Jeff Curie, vice president of marketing for SupplyFrame, a leading provider of online marketing solutions for the electronics industry that works with many of the organizations featured in this report. "Benchmarks like Heardable's provide a quantifiable way to understand the results from different marketing tactics for individual companies over time and as well as between different companies in the industry."

"The objective of this report was to help leaders in the electronics industry understand the levers through which online brand value is created in order to identify opportunities to grow the value of their brand going forward," said Gunther Sonnenfeld, co-founder of Heardable, Inc. "For example, of the organizations researched for this report, Altera is the most-liked electronics industry brand on Facebook. However, it has less daily mentions than some of its direct competitors. Why is that? The Heardable platform reveals that Altera has strong brand equity but perhaps weak brand advocacy, which presents a strategic opportunity for the brand."

Top 10 Electronics Industry Brands, Ranked by Heardable Score (1,000 points possible)

1. element14 - 728
2. Newark - 704
3. Texas Instruments - 704
4. Mouser - 641
5. Analog Devices - 606
6. Linear Technology - 585
7. National Semiconductor - 579
8. Digi-Key - 572
9. Farnell - 551
10. Power Integrations - 507

The full report is available at:

To learn more about the report, Heardable's methodology or get insights into other brands, contact marketing(at)heardable(dot)com or call 1-888-520-0034.

About Heardable:

Heardable helps organizations utilize contextual analytics to make smarter, faster business decisions in a way that impacts tomorrow's quarterly results. They are the world's first and only real-time contextual brand analytics platform that measures the brand health of business organizations across hundreds of categories. Capturing vast amounts of digital information makes it possible to do many things that previously could not be done — such as spot business trends or unearth lost revenue opportunities. Data can be used to unlock new sources of economic value, provide fresh insights into business planning, or even hold vendors accountable. With over 14 million brands profiled and 600 unique online variables capture per brand at various points in time, Heardable's "big data" repository can be utilized by any business looking for ways to optimize their online performance, boost brand awareness and increase revenue. Heardable, Inc. is a privately held company based in Temecula, CA with an office in Singapore.


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