Ohio Internet Marketing & Social Media Research Firm Releases Whitepaper on the State of Social Media in Healthcare

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Leading Internet marketing & online research agency in Columbus, Ohio, shares free whitepaper on the state of social media in the healthcare industry analyzing the top 25 health systems in the U.S.

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VisiOne Online Research is intended to help organizations understand how to interpret the social media conversation data.

VisiOne Online Research, a social media intelligence and planning solution and a division of Webbed Marketing, has released the 2011 whitepaper on the healthcare social media usage study.

“This is a social media usage study on the top 25 health systems in the U.S. based on the number of employees,” Lindsey Grant, research analyst, said. “The study highlights online conversations and channels as it relates to their usage of social media.”

To keep the healthcare social media study factual and consistent, it focuses only on the health systems and not individual hospitals. It provides benchmarks for other health systems on the volume of conversation around a health system, highest online channels for conversations, tone of the conversations, top topics of conversation, and social media network engagement.

Among the studies top findings were:

  •     Eight of the 25 health systems do not have an official social media presence
  •     Six of the 25 health systems have a mobile app
  •     Conversations are taking place about each of the health systems – regardless of whether they had an official presence or not

Social media has become a core component of a modern organization’s marketing strategy and overall business plan – especially in the healthcare industry. Many complex organizations remain unsure how to effectively use social media to make real business decisions and build a cohesive online presence for their brand. And even more importantly, many organizations, and healthcare systems, are not aware of the online conversations occurring everyday about their industry, brand, products or services. Not paying attention to these conversations puts any business at a disadvantage when attempting to develop a digital strategy and the content to effectively engage their audiences.

“VisiOne Online Research is intended to help organizations understand how to interpret the social media conversation data. Marketing and communication plans are developed from this data to ensure that the strategies laid out are the most effective ones reaching the right audiences”, says Amy Marshall, COO of Webbed Marketing and head of VisiOne services.

Along with the healthcare social media usage study, a webinar and slideshow presentation is available for free. This healthcare study showcases the current state of social media for complex healthcare systems.

For more information about the study, or VisiOne Online Research services, follow them on Twitter, call 614-291-8456, ext 242 or email visione(at)webbedmarketing(dot)com.

About VisiOne Online Research
VisiOne Online Research, a division of Webbed Marketing, formed as a result of organizations’ needs to understand and analyze social media data. VisiOne helps clients develop effective communication strategies and reach the right audiences online.
In August 2011, Webbed Marketing was acquired by Fathom Online Marketing – one of the top 25 search firms in the country. This included the VisiOne Online Research entity. Fathom’s large client base, presence and analytical service offerings will grow the VisiOne research offerings allowing us to expand the toolset providing even deeper analysis.

About Webbed Marketing
Webbed Marketing is a division of Fathom Online Marketing. It is a team of experts in the Internet marketing field. Their goal is to grow businesses through the application of Internet resources. The firm specializes in search engine optimization and marketing, as well as viral marketing services, word of mouth and buzz measurement and social media strategies. Visit http://www.webbedmarketing.com for more information.


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Courtney Cooper
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