St. Paul, Minn. (PRWEB) November 02, 2011
Today, BBC World Service's business program Business Daily and American Public Media's Marketplace will each present co-hosted specials, examining the impact of the debt crisis in Europe on the wider global economy.
The programs will be co-hosted by Business Daily's Justin Rowlatt and Marketplace's Kai Ryssdal, and will feature special reports from Kenya and China, with Justin and Kai out on the streets of London and Los Angeles to gauge the mood of the public.
The special edition of Marketplace will air during Marketplace’s regular air time on Wednesday, November 2, on public radio stations in the United States. The special edition of Business Daily will air on BBC World Service on Wednesday, 2 November, from 8.30 gmt.
American Public Media’s Marketplace is currently broadcast by nearly 500 public radio stations nationwide across the United States. The program focuses on the latest business news both nationally and internationally, the global economy, and wider events linked to the financial markets. The only national daily business news program originating from the West Coast, Marketplace has domestic bureaus in several US cities including New York, Washington D.C. and Los Angeles. It also has international bureaus in London and Shanghai. With a weekly audience of more than nine million listeners, the Marketplace portfolio of programs are the most popular business programs in America.
Business Daily is BBC World Service’s daily business news program that broadcasts to a global audience and examines the big issues facing the global economy. The program asks the big questions about free trade, technology and investment, and includes analysis of management and marketing trends, and reports on business news from around the world via the BBC's global network of reporters. Business Daily broadcasts on BBC World Service’s English network, which has a total weekly reach of 43 million (source: World Service annual audience estimate July 2011).
Wednesday’s co-production marks the second major collaboration between the BBC World Service and Marketplace. Since 2010, BBC World Service has been contributing global economic reports to Marketplace Morning Report. Wednesday’s special co-production marks the first time that Marketplace has featured a co-host from another media organization.
Steve Titherington, Senior Commissioner BBC World Service said, “This is a time when the whole world is trying to make sense of the new global economy, and we hope this collaboration will help share expertise in a crucial area. Marketplace is a popular and acclaimed program and we are delighted that through this collaboration, BBC World Service business news and stories will now be part of its daily editorial line-up. This is an opportunity for BBC World Service to build on its reputation and growth in the U.S., and to reach new audiences."
"We’re thrilled to be partnering with BBC and expanding Marketplace’s global expertise on business developments," said Deborah Clark, Marketplace Executive Producer. “The world’s economies are more interconnected than ever, and developments tens-of-thousands-of miles away have immediate impacts on the lives of Americans across economic spectrums. Expanding our coverage via partnership with the BBC will help Marketplace continue to lead the way in keeping Americans up to speed on economic events around the globe.”
Notes for editors:
BBC Global News includes BBC World Service, BBC World News television, bbc.com/news (the BBC's international-facing online news site) and BBC Monitoring.
The BBC attracts a weekly global audience of 225 million people to its international news services including BBC World Service, BBC World News television channel and bbc.com/news.
BBC World Service is an international multimedia broadcaster, delivering a wide range of language and regional services on radio, TV, online and via wireless handheld devices. It uses multiple platforms to reach its weekly audience of 166 million globally, including shortwave, AM, FM, digital satellite and cable channels. Its news sites include audio and video content and offer opportunities to join the global debate. BBC World Service offers its multilingual radio content to partner FM stations around the world and has numerous partnerships supplying content to news websites, mobile phones and other wireless handheld devices as well as TV channels. For more information, visit bbcworldservice.com (http://bbcworldservice.com/).
Marketplace is produced and distributed by American Public Media (APM), in association with the University of Southern California. Public radio consists of more than 900 individually owned and operated public radio stations (or regional systems of stations). American Public Media™ is one of the largest producers of public radio programming in the world, with a portfolio reaching 16 million listeners via nearly 800 radio stations nationwide each week. In addition to APM, Public Radio International and National Public Radio distribute and produce national programs. For more information on Marketplace visit marketplace.org. For more information on American Public Media visit publicradio.org.
American Public Media™ is one of the largest producers of public radio programming in the world, with a portfolio reaching 16 million listeners via nearly 800 radio stations nationwide each week. Programs include A Prairie Home Companion®, Marketplace®, Performance Today®, The Splendid Table®, On Being™, American RadioWorks® and many others. American Public Media’s 125,000 member-strong Public Insight Network promotes deep connections between journalists across the country and the communities they serve. American Public Media is the parent organization for Minnesota Public Radio, Southern California Public Radio and Classical South Florida. A complete list of stations, programs and additional services can be found at http://www.americanpublicmedia.org.
Source: Data are copyright Arbitron, Inc. Arbitron data are estimates only. Fall 2010/Spring 2011 average.
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