Lincoln Logs Celebrates 95 Years - Commemorative Sweepstakes ends November 17, 2011

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K’NEX Brands, the only US construction toy company focused on Building Worlds Kids Love™, is pleased to announce its celebration of the 95th birthday of Lincoln Logs building sets.

Celebration of the 95th birthday of Lincoln Logs building Set

“Lincoln Logs is a classic toy brand – and an experience that parents and grandparents want to share with the young builders of today.

K’NEX Brands, the only US construction toy company focused on Building Worlds Kids Love™, is pleased to announce its celebration of the 95th birthday of Lincoln Logs building sets. As part of the celebration, K’NEX announces the opportunity for fans to win one of 95 Lincoln Log building sets simply by going to the Lincoln Logs website. Consumers can go to http://www.lincolnlogstoys.com by November 17, 2011 to enter for a chance to win one of the 95 Lincoln Logs Old West Trading Post building set.

When it comes to building with wood, Lincoln Logs is the name that stands the test of time. Developed in 1916 by the son of famous American architect, Frank Lloyd Wright, this beloved product has been entertaining and teaching children for over nine decades.

“Lincoln Logs is a classic toy brand – and an experience that parents and grandparents want to share with the young builders of today.” said K’NEX President and CEO Michael Araten. “We’re excited to be able to celebrate this Lincoln Logs milestone by offering this wonderful opportunity to those who love the product most.”

Although Lincoln Logs is a toy with a long history, it’s a brand that delivers a lot of benefits to children today. Building with Lincoln Logs sets helps children develop fine motor skills and experience solving problems. Unlike many toys today, Lincoln Logs sets contain real wood logs with a reputation for quality and durability. Consumers can choose between building sets that combine real wood logs with plastic accessories or sets that contain 100% wood parts—just like they remember. Lincoln Logs has become more than just a toy brand… it has become an authentic piece of Americana.

About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children. Winner of over 200 international awards and recognitions, K’NEX is America’s building toy company focused on Building Worlds Kids Love, and encourages youngsters to “imagine, build and play.” Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 30 billion parts for the K'NEX building toy system. For more information, please visit http://www.knex.com or http://www.rodongroup.com.

About Hasbro
Hasbro, Inc. is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands. LINCOLN LOGS is a trademark of Hasbro and is used with permission. © 2011 Hasbro, Inc. All Rights Reserved.

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Jacqui Griffith
KNEX BRANDS
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