Masco Cabinetry and Pearle Vision expand local marketing efforts with Balihoo’s CORE Digital Solution

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Balihoo’s CORE Digital gives national brands the ability to turn local affiliates in to sophisticated marketers

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"Balihoo’s CORE Digital helps our channel partners increase their local market presence and sales. ” said Steve Rogal, Senior Manager, Channel Marketing/Lead Management, Masco Cabinetry.

Today, Balihoo (http://www.balihoo.com), the premier provider of Local Marketing Automation technology and services to national brands with local marketing needs, announces the availability of their newest offering, CORE Digital. Balihoo’s CORE Digital combines all of the critical elements of online local marketing in to a bundle that is easy to execute and cost-effective for both national and local marketers. Masco Cabinetry and Pearle Vision are two of the first customers to incorporate CORE Digital in to their local marketing strategy.

“Adding CORE Digital to our local marketing efforts enables us to increase channel partner participation and provide our channel partners with a co-branded, turn-key solution easily customized for their geography and their unique business needs. Balihoo’s CORE Digital helps our channel partners increase their local market presence and sales. The bundle-approach allows our local partners to launch comprehensive digital campaigns, even if they are not experienced with digital media,” said Steve Rogal, Senior Manager, Channel Marketing / Lead Management, Masco Cabinetry.

CORE Digital includes SEO-enabled content microsites customized for each local affiliate, local search set-up, email marketing tools, online advertising and reporting and analytics. National brands work with Balihoo to determine the right mix of media to include in their custom CORE Digital bundles.

“Balihoo’s local marketing automation technology is the engine behind CORE Digital,” said Pete Gombert, Balihoo CEO. “In order to meet the varying needs of local affiliates, many of our national brands provide a mix of CORE Digital bundles to their local affiliates. We work closely with our customers to help them design the bundles that best meet both the national brand’s needs and the needs of their affiliates.”

For more information about Balihoo’s CORE Digital, visit http://balihoo.com/products/core-digital. To learn how local websites help national brands improve local marketing and increase sales revenue, download Balihoo’s newest whitepaper, “Local Websites: Driving Sales Growth for National Brands.”

About Balihoo
Balihoo is the premier provider of Local Marketing Automation technology and services to national brands with local marketing needs. By automating local marketing, Balihoo gives national brands unprecedented control over local marketing execution and the ability to control the customer experience closer to the point of purchase.

About Masco Cabinetry
Based in Ann Arbor, Mich., Masco Cabinetry manufactures three national cabinetry brands, KraftMaid, Merillat and QualityCabinets, and the DeNova countertop brand. The company has manufacturing plants and branches/service centers located throughout the United States. Offering an unmatched selection of stylish, high-quality products at a variety of price levels, Masco Cabinetry brands are favored by builders, dealers, distributors and home centers throughout North America. A leader in environmental stewardship, Masco Cabinetry has been granted an Environmental Stewardship Program certificate by the Kitchen Cabinet Manufacturers Association. The company is a division of Masco Corporation of Taylor, Mich., one of the world's largest manufacturers of brand-name consumer products for the home and family. http://www.mascocabinetry.com

About Luxottica Group S.p.A.
Luxottica Group is a leader in premium fashion, luxury and sports eyewear, with approximately 7,000 optical and sun retail stores in North America, Asia-Pacific, China, South Africa, Latin America and Europe and a strong and well balanced brand portfolio. Luxottica's key house brands include Ray-Ban, the best known sun eyewear brand in the world, Oakley, Vogue, Persol, Oliver Peoples, Arnette and REVO, while license brands include Bvlgari, Burberry, Chanel, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Tiffany and Versace. In addition to a global wholesale network covering 130 countries, the Group manages leading retail brands such as LensCrafters and Pearle Vision in North America, OPSM and Laubman & Pank in Australasia, LensCrafters in Greater China, GMO in Latin America and Sunglass Hut globally. The Group's products are designed and manufactured in six Italy-based manufacturing plants, two wholly-owned plants in China and a sports sunglass production facility in the U.S. In 2010, Luxottica Group posted consolidated net sales of approximately EUR5.8 billion. Additional information on the Group is available at http://www.luxottica.com.

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Susan Tormollen
Balihoo
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