New Online Shop Offers Discounts on Performance Base Layer Apparel

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Founder of, James Bailey, is proud to announce the launch of his online outdoor apparel shop. The new Internet storefront offers fantastic savings on moisture wicking merino wool base layers. Avid outdoorsmen and women are invited to browse through light to expedition weight wool pants, crewneck shirts, socks, hats and more. Visit the site’s new blog for further details.

Web entrepreneur James Bailey is pleased to unveil his online outdoor apparel shop, Customers are invited to browse through the new site for incredible savings on moisture wicking merino wool base layers.

“I live, work and play in the Rocky Mountains where the weather can change drastically in a matter of minutes” said Bailey. “If you want to stay prepared in these conditions, there is only one material I have found that offers the best performance and versatility, and that is merino wool.”

High-end performance athletic wear companies use merino wool in their products because of its amazing properties. When worn against the skin, merino wool is an excellent body temperature regulator, providing warmth without overheating the wearer - unlike cotton. Merino wool fabric wicks away moisture, which keeps the wearer from feeling wet. When merino wool does get wet, it retains the ability to provide warmth better than any other material on the market.

Stay comfortable in all four seasons with the help of merino wool under layers from The site carries everything from men’s lightweight boxers to expedition weight wool bottoms to men’s long sleeve crewneck shirts. Women can select from mid-weight crewneck shirts, lightweight wool bottoms, and merino wool zip up jackets in an array of colors. Accessories like merino wool socks, hats, gloves, neck gaiters, balaclavas, and duffle bags are readily available.

Often people forget to consider wool products for summer use because wool has always been known for warmth. While it is great for warming, the finely knit, light weight merino wool is so soft and breathable that it is preferable to many synthetic materials even in the summer. Try light weight merino wool in short sleeve selections and discover the amazing versatility of this impeccable material.    

“I am a skier and snowboarder,” said Bailey. “My first season on the mountain, years ago, I didn’t know the value of a good base layer. When I discovered the qualities of merino wool, it changed my whole outlook on performance apparel. Now I use it for literally everything.”

Customer satisfaction is of the utmost importance at The company prides itself on fast, efficient, and friendly customer service. Orders are filled and shipped promptly. Feedback is always welcome; in fact, Bailey strives to personally respond to all customer queries in a timely manner.

For further insights into the effectiveness of merino wool, visit the site’s brand new blog, Bailey frequently updates the blog with posts and photos from his outdoor hiking, skiing, and snowboarding adventures.

About the Company: – a division of Perpetual Products, LLC – is owned and operated by web entrepreneur James Bailey.

James Bailey

iePlexus, Inc.


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