"By realising the potential that this information has, the possibilities for huge cuts in spending is something which companies need to be more aware of, especially given the economy at present", says Naomi of TheWhereBusiness
London (PRWEB UK) 5 November 2011
With its proven ability to increase revenues, reduce costs and improve efficiency, Europe’s location intelligence industry is growing at rapid speed. Serious investment is starting to be made and geospatial information has become a must-have for enterprises that recognise the importance of making the best-informed strategic decisions for survival in the tough economic climate.
Through applying and integrating location intelligence into their enterprise strategies, Comcast added $12million in new revenue through the identification of serviceable customers and British Telecom realized cost saving of $41 million over 5 years. Not only this, but MasterCard have reported a return on their investment of 1,152% in the first 6 months of applying location intelligence with their ATM locator.
However, despite the positive predictions, and case studies, the industry is still struggling to communicate the true value which geospatial information holds, and overcoming this barrier is one step which will drive the market in 2012.
Not only is communicating the value of geospatial information a key challenge, but there are still issues with battling interoperability, data standards across spatially enabled infrastructures and achieving strategic objections through location analytics. To top this off, there is a gap of knowledge within the industry for monetizing location data and learning from business case studies to improve future goals.
Location Intelligence for Enterprise – Europe conference and exhibition, being held on January 16-17 in London has just been launched to bring companies and industry leaders together to address these issues.
With over 150 senior level executives expected to attend, the conference is Europe’s only forum which unites the entire geospatial ecosystem focusing on the business dimensions in a fast emerging market to reduce spend and increase growth.
TheWhereBusiness’ VP of North America & Europe, Naomi Hands explained the reasons behind why the timing of this event is so relevant: ‘There has been an obvious boom within the geospatial market, and location data is something which a lot of companies take for granted. By realising the potential that this information has, the possibilities for huge cuts in spending is something which companies need to be more aware of, especially given the economy at present.’
She also commented that ‘by having such an outstanding line up of thought leaders in the industry, there is no better place to find out what needs to be done to drive the geospatial ecosystem forward and overcome the challenges faced within the space at the moment, the timing couldn’t be better’.
Location Intelligence for Enterprise Europe has attracted a high calibre of speakers, including Google, Jones Lang LaSalle, Willis, Pitney Bowes, eSpatial, OGC, IBM, ESRI, Oracle, Tesco, Integeo, geoCommunica and more.
Registration is now open on the Location Intelligence for Enterprise website, click here for more information: http://www.thewherebusiness.com/locationintelligenceeurope/index.shtml
VP North America & Europe
Tel: +44 (0) 207 375 7513
Toll Free: +1 800 814 3456 ext. 7513
TheWhereBusiness publishes news and events for those involved in the navigation and location ecosystem. Through high-end B2B conferences, we connect people across the industry, provide market leading intelligence and enable companies to capitalise on emerging business opportunities in location-based services, navigation, geo-web, tracking and mobile advertising; basically, anything that involves location, context or maps! Through continuous independent research with hundreds of companies and dedicated journalists, our news portal keeps you one step ahead of an industry in flux, and our events provide key networking forums for the industry.