San Francisco, CA (PRWEB) November 03, 2011
Total Sunday circulation of the San Francisco Chronicle increased 1.7% year-over-year for the six months ended September 30, 2011, according to the Audit Bureau of Circulations September Fas-Fax report. This is the second consecutive report that The Chronicle has shown increased Sunday circulation. For the six months ended March 31, 2011, Sunday circulation of the newspaper had grown 2.2% year-over-year.
Sales efforts have focused on Sunday home-delivery growth in the core market over the past 12 months to provide advertisers expanded reach in key geographies and among those consumers groups most sought after by these companies and organizations. Growth in The Chronicle’s electronic and iPad® editions also contributed to the increase, tripling on Sunday since the last Fas-Fax report.
“We are pleased that the residents of the San Francisco Bay Area continue to rely upon The Chronicle for the news and advertising information that matters most to them,” said Mark Adkins, president of The Chronicle and SFGate.com. “Plus, with our combined 1.8 million readership each week for both The Chronicle and SFGate, we continue to offer our advertisers the best vehicle for reaching their customers.”
The increase is a reflection of major, sustained investments in providing the best Sunday newspaper possible, including expanded coverage of local sports, business and arts and entertainment. The quality of the newspaper was recently recognized by the California Newspaper Publishers Association with its General Excellence award for newspapers over 100,000 circulation in the 2010 Better Newspapers Contest. This was the second year in a row that The Chronicle has received this award.
The numbers were reported in the ABC’s Fas-Fax, which is a six-month average of circulation released twice a year in March and September. Fas-Fax provides a preliminary, top-line circulation average and is a companion to the more detailed Publisher’s Statement to be released in December.
According to Scarborough Research, The Chronicle is the most-read daily publication in the Bay Area, reaching 1.3 million local adults each week. Total weekly audience across print and digital content platforms, including The Chronicle’s online home, SFGate.com, is 1.8 million Bay Area adults each week. In comparison, each week The Chronicle has 368,000 more Bay Area readers than the next largest newspaper and 800,000 more local readers than the New York Times.
About the San Francisco Chronicle/SFGate.com
The six-time Pulitzer Prize-winning San Francisco Chronicle is the Bay Area’s leading news and information source and has been connecting the region with its award-winning journalism since its founding in 1865. Combined with its online home, SFGate.com, the San Francisco Chronicle reaches 1.8 million Bay Area adults each week.