Newport Beach, CA (PRWEB) November 04, 2011
Bloomberg Television, the leading financial network based in New York, will take an exclusive look inside Kaenon’s company headquarters and business practices during the second season of “The Mentor” on Tuesday, November 8 at 9 p.m ET/PT. Chosen by Bloomberg for its unique blend of industry-leading technology and lifestyle-driven focus, Kaenon’s brand story will be told by co-founding brothers Steve and Darren Rosenberg who will also discuss how to tackle new growth as the premium sunglass brand prepares to celebrate its 10th anniversary.
“This is the first time that Steve and I have spoken so publicly about our business,” says Darren Rosenberg, COO and co-founder. “Certainly, this is the first time that we have allowed television cameras into our offices and warehouses. I think this show will offer our consumers and fans a unique perspective of our business and brand strategy. At the same time, I suspect there are other entrepreneurs, business owners and managers who may connect with the topics explored on camera for this show.”
Created by Bloomberg, which spans television, radio, the Internet and print publications, “The Mentor” is a reality-documentary that will provide rare insight to Kaenon’s strategies and market challenges. In addition, the show will discuss Kaenon’s brand history and the company’s passion-driven focus on innovation, including their patented SR-91® polarized lens technology, award-winning eyewear and industry-pioneering manufacturing processes.
Well-respected retail guru and former Wall Street CEO, Jay Margolis, acted as the episode’s “mentor” visiting with Steve and Darren to discuss business strategies for continued growth and brand development while navigating through turbulent economic conditions.
“Jay was a pleasure to work with,” says Darren. “In addition to providing valuable insights concerning retail strategies and brand positioning, we enjoyed speaking about Jay’s other passions including stand-up paddling, mountain climbing and snowboarding. It was little surprise when he admitted that he’s been a Kaenon fan for years – ever since he purchased a pair of Kaenons at a local retail store during one of his family snowboarding trips.”
Margolis, 62, has had a decorated career with a focus on consumer merchandising and retailing, working in C-Suite and directorial positions for brands like Reebok, Godiva Chocolatier Inc., Tommy Hilfiger Inc., The Limited Brands, Liz Claiborne Inc., Esprit de Corp., and MacGregor Golf Company. As an outdoor enthusiast himself, Margolis was able to lend authentic insight regarding Kaenon’s premium product quality and superior craftsmanship.
“As a result of our experience with The Mentor, we challenged ourselves to explore new brand and retail strategies to further improve the way that we engage our customers and evolve our relationships with retail partners,” says Darren Rosenberg. “Over the past 10 years we have built the Kaenon brand based on a strong foundation of personal relationships, whether they include our incredibly loyal consumers, the elite athletes who choose our product as essential equipment or our network of suppliers who exhibit pride of workmanship and craftsmanship in everything they produce for us. And with Jay Margolis, we built a relationship with another Kaenon fan.”
Visit the “The Mentor” website to find television listings in your area and catch the Kaenon Polarized episode on November 8. For more information on Kaenon Polarized, visit the brand’s official website at Kaenon.com.
About Bloomberg Television
Bloomberg Television, currently available in more than 270 million homes worldwide, reaches some of the world’s most affluent and influential viewers in terms of household income, asset value and education levels. With hubs in New York, London and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets. For more information on Bloomberg Television, please visit http://www.bloomberg.com/tv.
About Kaenon Polarized
Since 2001, Kaenon Polarized has continued in its mission to provide elite athletes and active lifestyle enthusiasts with unmatched polarized optics and in high-performance frame designs, all with superior fit and luxurious style for both men and women. With proprietary and revolutionary SR-91 polarized lenses, Kaenon Polarized continues to push the boundaries of active and lifestyle optics with award-winning performance sunglass styles, all available in Single Vision and Freestyle Progressive prescription.
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