Coming Soon: Richard Koch's 'The 80/20 Principle' to be Released as a Paperback Comic Book

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'The 80/20 Principle' by Richard Koch has been transformed by SmarterComics. The best selling business book has been turned into a paperback comic book that will be available January 1, 2012.

The 80/20 Principle

Microstyling is how young adults read today. We read differently than we did 20 years ago. Our books are written in what linguists refer to as 'Microstyle'.

In 1897, Italian economist Vilfredo Pareto observed the predictable nature of the unbalanced distribution of wealth, which later became known as the 80/20 principle. In 1998, businessman and author Richard Koch penned what has become one of the best selling business books of the 20th Century based on the observations Vilfredo Pareto had made one hundred years earlier.

Naming his book after the theory itself, 'The 80/20 Principle' is based upon the notion that just a select few of the thoughts we have, decisions we make and actions we take will have any significance on the outcome of a situation. The 80/20 principle states that 80 percent of all results stem from only 20 percent of entire efforts.

This led Koch to write 'The 80/20 Principle' as a guide to readers who are seeking larger rewards while exerting less effort. By identifying the effective 20 percent and eliminating the ineffective 80 percent, readers can save time and energy and still get the same results.

SmarterComics has taken the '80/20 Principle' and transformed it in such a way that will save readers time and energy while still getting the same results as well. SmarterComics has taken the key elements and main objectives from the original book and applied them in a shorter, easy to read comic-style book. 'The 80/20 Principle' from SmarterComics has 80 pages of fully illustrated micro-styled text, which will take readers less than an hour to read, cover to cover.

"Microstyling is how young adults read today. We read differently than we did 20 years ago. Our books are written in what linguists refer to as 'Microstyle'. Much like a text message or Twitter updates, Microstyle grabs someone's complete attention quickly to communicate a concept or idea," said Franco Arda, CEO of SmarterComics (

Within the pages of 'The 80/20 Principle' from SmarterComics, readers will learn how to distinguish between active and passive thoughts and actions. Whether readers use this information for successful business ventures or personal gain, readers will:

  •     Be able to identify the effective 20 percent of efforts, and to bank on them
  •     Recognize the 80 percent of efforts that yield little or no return, and be able to disregard them
  •     Focus on the top 20 percent of their clientele in business as well as the most satisfying activities in everyday life, while dismissing other disfavoring sources

Readers will be able to purchase the paperback version of 'The 80/20 Principle' from SmarterComics for $12.95. The printed paperback will be available January 1, 2012.

Fans can purchase this book and many more at:

About SmarterComics:
SmarterComics is a technology driven publishing company based in the Silicon Valley that turns bestselling books into comic books - comics that make you smarter! The company's award winning illustrators bring talent from prestigious comic companies including Marvel and DC Comics, lending a rich graphical style to the SmarterComics library. Many of their scriptwriters and editors have won awards that are equivalent to the Oscars in the comic genre: the Eisenhower and the Harvey Awards.

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Franco Arda, CEO
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