Redwood City, CA (PRWEB) November 03, 2011
Turn today added in-stream and mobile video advertising capabilities into Turn Media Platform. With the addition of these new services, partnerships, and inventory, Turn can now help advertisers execute and optimize multi-channel video campaigns across PC and mobile browsers, and as well as bring their offline video campaigns online.
By adding browser-based and mobile video to its already robust display capabilities, Turn Media Platform provides a single integrated interface that simplifies the management of a multi-channel marketing campaign. The Platform displays a unified view of campaign performance, and enables advertisers to optimize in real-time across all of those elements.
Through strategic integrations with Adap.tv, AdBrite, BrightRoll Exchange, DoubleClick, LiveRail, and SpotXchange, Turn Media Platform offers advertisers the broadest reach of video inventory available from a single platform – literally billions of monthly video impressions from which to target an audience. Advertisers also using Turn Audience Platform can even integrate their own first-party or CRM data with audience data from leading third-party providers, enabling a deeper level of targeting.
Through Turn Media Platform, advertisers can also now execute media buys for video inventory through real-time bidding from exchanges or direct from premium publishers. In addition, by coupling the popular in-stream video model with powerful analytics, Turn Media Platform provides rich metrics that allow marketers to understand the lift and performance of each content type, media channel and audience segment.
“Turn continues to make it easy for brands to connect with their audiences across multiple advertising channels. This expansion beyond display enables our customers to apply the leading real-time optimization and bidding capabilities in Turn Media Platform to their multi-channel video campaigns. It also enables them to maximize the value of their high-value video content by placing it in front of highly-qualified online targets,” said Bill Demas, chief executive officer, Turn, Inc.
The new video advertising capabilities are available immediately to Turn Media Platform customers.
Turn has developed the digital advertising industry’s only integrated, end-to-end platforms for data and media management. The Turn Audience Platform and Turn Media Platform are currently utilized to manage digital advertising campaigns for over fifty Fortune 200 brands. Turn’s global infrastructure, intuitive software and analytics, and open ecosystem for partners – all available in a real-time integrated environment – represent the future of digital advertising. Turn is headquartered in Silicon Valley, California, with additional offices in London, New York, Charlotte, Chicago, Los Angeles, and San Francisco.