Empathica Launches Online Resource Center for Customer Experience Management Professionals

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As an authoritative voice on CEM issues, the Empathica Resource Center contains everything from research and whitepapers, to advice, executive interviews and industry best practices.

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Empathica Inc., a leading provider of Customer Experience Management (CEM) solutions to more than 200 of the world’s most respected brands, has announced today the launch of its online Resource Center available at http://www.empathica.com/resources/.

The Resource Center serves as an information hub that highlights CEM thought leadership features, industry whitepapers, video interviews and blogs. It also contains exclusive content on customer engagement and best practices for building an effective CEM program, to address questions like:

  •     Why implement a customer experience management program?
  •     What are the best practices for setting up and running a program?
  •     How do I build brand loyalty, advocacy and acquire more customers?
  •     What do I need to consider when choosing a vendor?

“Empathica’s Resource Center is a one-stop-shop for industry professionals to access key information to help their brand’s overall customer experience,” said Gary Edwards, Chief Customer Officer of Empathica. “The depth and breadth of the content gives professionals an inside look into performance-improvement solutions, evidence-based marketing insights and customer experience management best practices.”

Empathica’s expertise in the CEM space is extended through the Empathica Consumer Insights Panel, which surveys thousands of North American consumers on timely topics influencing the marketplace. It not only serves as an authoritative voice on economic indicators of consumer spending intentions, but also consumer satisfaction measures across various industries including retail, foodservice, grocery, auto and financial services.

The next round of Insights will examine consumer shopping intentions and economic expectations within the retail sector. For more information on the Empathica Consumer Insights Panel visit http://www.empathica.com/consumer-insights/.

About Empathica:

Empathica provides Customer Experience Management programs to more than 200 of the world's leading brands, ranging from multi-unit retailers, to banks and restaurants. Its rich analysis of survey data using state-of-the-art surveying and dashboard reporting software allows for performance-improvement solutions, evidence-based marketing insights, and customer experience management consulting. Annually, Empathica's 30 million customer surveys in 25 languages reach more than 70,000 locations. A privately-held organization, Empathica is headquartered in Mississauga, Ontario, Canada, has an office in Birmingham, England, and U.S. executive consultants in New York, Chicago, Los Angeles, Atlanta, and Bozeman, Mont. For more information about deriving actionable insights that enhance a brand's operational excellence, visit Empathica at http://www.empathica.com.


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Lauren Eichmann
Walker Sands Communications
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Bruce Warren
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