Steven Cook from Fortune CMO Leads Marketing 360 Exchange Panel on 'Re-thinking the CMO to Deliver Increased Value - From CMO to CGAR5'

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'Re-thinking the CMO to Deliver Increased Value - From CMO to CGAR5' -- Steven Cook from Fortune CMO will lead a panel of 3 CMOs at the Marketing 360 Exchange on November 6, 2011 to discuss the market dynamics, digital and social media, technology and other factors that have been radically transforming the expectations and organizational needs from the CMO and the Marketing function at an accelerating pace. From the C-suite to the customer, the ‘value’ that needs to be delivered to commercially accelerate growth is changing like never before. This Panel will discuss the implications and recommendations to keep the Marketing function relevant and connected in the C-suite. Fortune CMO provides 25+ years of global Chief Marketing Officer expertise in strategic consumer-centric brand building, innovation, digital and social engagement, and business development from the world’s best brands at P&G, Coca-Cola and Samsung.

Market dynamics, digital and social media, technology and other factors have been radically transforming the expectations and organizational needs from the Chief Marketing Officer and the Marketing function at an accelerating pace. From the C-suite to the customer, the ‘value’ that needs to be delivered to commercially accelerate growth is changing like never before.

While the tenure of the CMO has been increasing in recent years according to Spencer Stuart's annual CMO tenure survey, gaps remain in terms of what CEOs and the Board of Directors expect from their CMOs. Several recent global CMO studies illuminate how the CMO role is changing and will need to evolve to address these transformative dynamics.

Steven Cook, Founder of Fortune CMO, will lead a panel of 3 CMOs at the Marketing 360 Exchange on November 6, 2011 to discuss this critical topic. This Panel will review implications and recommendations to keep the Marketing function relevant and connected in the C-suite, across the Company, and with customers.

Steven Cook will share his thoughts on why the CMO role needs to evolve to a higher purpose role called 'CGAR5', which stands for 'Commercial Growth Accelerator'. The R5 focuses on the key areas that a 21st Century brand builder should be leading across their Company:

  • Relationships
  • Reputation
  • Relevant re-imagining
  • Revenues & results
  • Real-time

The presentation can be viewed at: http://www.slideshare.net/stevencook/marketing-360-exchange-re-thinking-the-cmo-steven-cook-panel-11-6-11

The Marketing 360 Exchange, organized by IQPC http://www.Marketing360Exchange.com and the CMO Council http://www.CMOCouncil.com, will host the November 6-8, 2011 event where CMOs and senior marketers from a broad range of B2C and B2B industries will meet to explore the latest developments in customer-centric brand marketing.

Fortune CMO http://www.FortuneCMO.co provides 25+ years of global Chief Marketing Officer expertise in strategic consumer-centric brand building, innovation, digital and social engagement, and business development from the world’s best brands at P&G, Coca-Cola and Samsung. Steven Cook is an accomplished Chief Marketing Officer with general management expertise in global strategic consumer brand building, transformational innovation, and business development with P&G, Coca-Cola and Samsung Electronics where he was the SVP, CMO for North America. http://www.linkedin.com/in/stevencook1

Sources:
cmo.com/leadership/10-great-expectations-what-ceos-want-their-cmos
ibm.com/cmostudy2011
prophet.com/thinking/view/586-prophets-2011-state-of-marketing-study
spencerstuart.com/about/media/65/
egonzehnder.com/global/practices/industries/consumer/publications/publication/id/17500449/lt/272
jimstengel.com/thought-leadership/category/cmo-habits/
cmo.com/leadership/today-s-cmo-new-vintage-or-old-wine-new-bottle
forbes.com/sites/kimberlywhitler/2011/10/14/the-cmo-role-what-a-new-study-of-marketing-chiefs-suggests/
thecmosite.com/author.asp?section_id=1548&doc_id=234625
cmo.com/leadership/today-s-cmo-new-vintage-or-old-wine-new-bottle

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