Underground Elephant Expands its Business Development Team with the Addition of Chris Cimino

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Higher education expert joins the company as vice president of business development.

Chris Cimino, Vice President of Business Development

By strategically executing high-level business and channel development, Cimino will be responsible for propelling the company forward in the educational space.

Underground Elephant, San Diego’s fastest growing performance-based marketing provider, today announced that Chris Cimino has joined its team as Vice President of Business Development. A higher education industry veteran, Cimino was most recently Senior Vice President of Neutron Interactive and brings with him over 19 years of industry experience in sales, marketing, educational finance, and internet-based technology.

The addition of Cimino to the executive team builds upon the rapid growth that Underground Elephant has experienced since its 2008 inception and is a testament to its plans for both national and global expansion. Recently named San Diego’s fastest-growing private company by the San Diego Business Journal, Underground Elephant has continued to grow revenues and expand its number of employees.

“Chris adds a lifetime of expert marketing experience to our team and is further validation of Underground Elephant’s hyper-growing position in the for-profit education marketing space," said Jason Kulpa, CEO of Underground Elephant.

By strategically executing high-level business and channel development, Cimino will be responsible for propelling the company forward in the educational space. Cimino has a comprehensive background in executive leadership and has facilitated the growth and development of leading companies such as Neutron Interactive, CUnet, Nelnet Inc., Pearson, and Forbes Inc.

As an active member of the educational community, Cimino serves on The Imagine America Foundation (IAF) board of directors. IAF is a non-profit organization specialized in providing scholarships, advocacy, and market research to private-sector colleges and universities in America. Underground Elephant supports its clients in the higher educational space and is dedicated to improving the futures of students through increased enrollments and retention rates. Last month, Underground Elephant announced its Gold Level pledge to IAF with a $25,000 contribution 21st Century Workforce Fund.

Cimino holds a BS in Economics from Bentley University, a MBA from Bentley University’s McCallum Graduate School, and a MPA from Suffolk University’s Sawyer School of Management.

About Underground Elephant
Underground Elephant specializes in bridging the gap between clients and consumers through vertical-focused, performance-based marketing. Through its proprietary comprehensive technology platform, NeoKeo 2.0™, the company provides a comprehensive campaign management approach that combines cutting-edge technology, data-driven analytics and continually optimized media.

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Lyndsay Swann
Underground Elephant
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