The A Position Announces Golf Road Warriors: Scottsdale An Interactive, Multi-platform Golf Media Extravaganza

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Following on its inaugural Golf Road Warriors trip to Ireland in July, The A Position will send four journalists to Scottsdale, Ariz. Nov. 28- Dec. 4, 2011 for a weeklong golf road adventure. The writers will create and broadcast daily original content via a collection of websites, print media, social media, podcasts, and radio that will be further disseminated by sponsor partners.

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Even though I ended up in the hospital on the first Golf Road Warriors trip to Ireland, I’m ready to take this show on the road to Scottsdale, home to some of the best desert golf courses on the planet.

Following on its inaugural Golf Road Warriors trip to Ireland in July, The A Position will send four journalists to Scottsdale, Ariz. Nov. 28- Dec. 4, 2011 for a weeklong golf road adventure. The writers will create and broadcast daily original content via a collection of websites, print media, social media, podcasts, and radio that will be further disseminated by sponsor partners. The content will include course and equipment reviews; opinion pieces; travel stories and videos; and the sharp observations and commentary of four award-winning golf journalists who have worked for many of the best media outlets worldwide.

Renowned golf broadcaster and historian Peter Kessler, who will anchor the team of journalists, says, “Even though I ended up in the hospital on the first Golf Road Warriors trip to Ireland, I’m ready to take this show on the road to Scottsdale, home to some of the best desert golf courses on the planet.”

Partners for Golf Road Warriors: Scottsdale include the Scottsdale Convention & Visitors Bureau, the official destination marketing partner for the city; CertiFresh Cigars, distributors of guaranteed fresh cigars to more than 1,000 of the best resorts and golf courses in the world; Callaway Golf, one of the top brands in the golf industry, manufacturing the very best clubs, shoes, balls, and other products; Travelpro®, the original inventor of Rollaboard® luggage and the choice of flight crews and frequent travelers; Grow The Game Golf, the first real-time scoring, live-event leaderboard and event-management system that’s available right on your smart phone; and US Airways Magazine, which will be publishing feature-length stories about Golf Road Warrior trips. The Golf Road Warriors will be field testing sponsor products on the road and on golf courses such as TPC Scottsdale, Troon North, and others, reporting their findings in real time.

Sponsors receive a wide variety of benefits on the Internet, in print, on radio and video, and via social media, as well as professionally produced content they can use on their own websites and in marketing materials. Additional benefits include co-branding with other top-level entities in the industry; advertising; an ongoing content partnership with The A Position; and access to the network’s more than 50 golf and travel journalists.

Golf Road Warriors: Scottsdale will follow Kessler and writers Tom Bedell, Jeff Wallach, and Terry Moore as they golf, travel, quaff, and puff through the Sonoran Desert, staying in world-class accommodations, playing half a dozen desert golf venues, and frightening roadrunners and coyotes with errant shots.

Follow this on-going adventure communicating the power of new media at Golf Road Warriors.com and at theAposition.com. The next installment of Golf Road Warriors will be coming in February.

The A Position.com is a network of websites featuring the world’s best golf and travel writers. The term “The A Position” refers to the best place a golfer can land his tee shot. On the web, it refers to the site readers will want to land on for great golf and travel journalism.

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Karen Moraghan
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