ShopWithYourFriends Gamifies their Social Shopping Portal for Fashion with Janrain and Launches in the US

Share Article, the unique real-time social shopping portal for fashion, added social login and game mechanics and launched in the US in their mission to become world’s most innovative fashion community

ShopWithYourFriends (, the online fashion portal that offers a unique social shopping experience, today announced the gamification of based on the Janrain Loyalty, Rewards and Game Mechanics solution, powered by Badgeville. added social game mechanics to its portal to reward fashion fans with points, badges & rewards for shopping with their friends, creating trendy lookbooks, commenting on lookbooks and for liking & sharing products. The site has also deployed Janrain Engage for social login to enable users to connect with the site quickly using an existing social identity. was launched for the US market and features online apparel shops such as French Connection, Miss Selfridge, ModCloth, My Wardrobe, Stylebop and SSense.

The new program allows fashion-savvy users to earn points for achievements and to rise through different levels, with the top achievers earning a coveted role as a real SWYF Professional Stylist. To introduce the new social rewards program, ShopWithYourFriends will enter all users who accomplish the SWYF Intro Mission into a drawing to a win a $1,000 shopping spree.

“ShopWith YourFriends is revolutionizing the social shopping experience,” said Larry Drebes, CEO of Janrain. “Making it easy for shoppers to enter the site with an existing social identity and then augment their experience with a loyalty and rewards component is a natural fit for an audience that loves sharing fashion advice and shopping together. We are thrilled to provide this service to ShopWithYourFriends in conjunction with our partner, Badgeville.”

ShopWithYourFriends launched their social shopping portal for fashion in early March 2011 and offers 2 million fashion products from over 300 different online apparel shops in Germany, the US, Brazil, UK, France, Sweden, Italy and The Netherlands. ShopWithYourFriends aims to revolutionize and take social shopping to the next level by creating a unique fashion community where users have fun while shopping with their friends.

ShopWithYourFriends utilizes advanced co-browsing (screen share) technology to offer a co-shopping experience. The gamification of is another step in their strategy to become the world’s most innovative and biggest social shopping community for fashion. The site deployed Janrain Engage for social login to expedite the registration process, giving users the chance to login with an existing social identity.

“Shopping for fashion is fun, shopping for fashion together with friends is even more fun and getting points, rewards and discounts while doing so is the ultimate shopping experience!” stated Laurens Bushoff, CEO and founder of ShopWithYourFriends.

About ShopWithYourFriends
ShopWithYourFriends enables users to shop in real-time with their friends from popular social networks and offers a unique online shopping experience. The consumer website and community,, enables shoppers to easily invite their friends from different social networks or by sending a URL link to launch a live, co-browsed, screen shared shopping experience, where they can share and discuss their favorite products or create trendy outfits and ‘lookbooks’ together. Shoppers are able to get instant advice, recommendations and inspiration from friends to make the best purchase decisions – just like in real life! Fashion lovers can earn points, badges, rewards and discounts while having fun shopping with their friends.

Founded in 2008, Chatventure is a privately held company based in Utrecht, The Netherlands, and is the entity behind ShopWithYourFriends. Become a fan of on Facebook, follow us on Twitter, or learn more at

About Janrain
Janrain helps organizations succeed on the social web with its user management platform – a suite of products to improve user acquisition and build engagement. Janrain Engage provides social login and social sharing to enable a user to login with an existing account from over 20 different networks including Facebook, Twitter, LinkedIn and Google, as well as share activities from the site to their social networks. Janrain Loyalty, Rewards and Game Mechanics (Powered by Badgeville) turns site visitors into brand advocates through collaborative and competitive gamification techniques. Janrain Capture is a turnkey registration and social data storage solution. Janrain Federate provides single sign-on functionality to extend a brand's online ecosystem. Janrain customers include industry leaders such as Sears, Diesel, Whole Foods, Universal Music Group, MTV Networks, AMC Networks, Postmedia Network, Ning, Kodak, NPR, Sears and Citysearch. Founded in 2005, Janrain is based in Portland, Oregon. For more information, please call 1-888-563-3082 or visit and follow @janrain on Twitter.

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Aimee Yoon
Dotted Line Communications
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