Adultery Dating Website Banned from UK Wedding Shows

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A dating website for married people seeking illicit encounters has been barred from exhibiting at the UK’s biggest Wedding Shows. Banned from Wedding Shows

Our motives for wanting to exhibit at The Wedding Show were positive. Statistically more than 50% of the soon-to-be married exhibition attendees will eventually separate, which is aimed specifically at married people seeking extra-marital affairs, were planning to exhibit at The UK Wedding Show, to be staged at London’s ExCeL from February 4th-5th, and other events planned in Manchester, Newcastle, Coventry and Harrogate, but have now been refused permission to attend.

UK Wedding Shows originally agreed to Undercover Lovers exhibiting. As UK Wedding Show Director Bev Howard put it: ”We would be happy for Undercover Lovers to take a stand but we have to be sensitive to all our exhibitors and a location would have to be discussed.”

However when news went public of Undercover Lovers’ participation in the shows, the organizers suddenly back-tracked and informed the dating website that: “We regret to inform you that after today’s events we cannot accommodate you at any of our future shows.” spokesperson Emily Pope comments: “We're disappointed to have been banned. Our motives for wanting to exhibit at The Wedding Show were positive. Statistically more than 50% of the soon-to-be married exhibition attendees will eventually separate. We planned to attend the show with leading French marital relationship expert and authoress Dr Maryse Vaillant), with the intention of offering attendees advice on some of the potential pitfalls that lie ahead in married life and ways to avoid their marriages becoming one of the statistics.

Emily Pope adds: “The French and English have traditionally had very different attitudes towards marital infidelity. Dr Vaillant, France’s most prominent female psychologist, believes wives should welcome their husbands’ extra-marital affairs as a sign of a healthy marriage.”

Dr Vaillant says “Most men don’t have affairs because they no longer love their wives. On the contrary, they simply need breathing space. Once women accept that fidelity is not natural but cultural and that infidelity is essential to the psychic functioning of certain men who are still very much in love, it can be very liberating."

Emily Pope states for “We're aware that our exhibiting at The Wedding Show would have been controversial. But we were genuinely planning to present an alternative view of marriage in a sincere and honest way with the intention of stimulating intelligent debate. We believe that British attitudes to adultery are often hypocritical. In a recent survey we conducted, 90% of British respondents said infidelity is wrong. Yet when asked if they would be unfaithful if guaranteed to get away with it, 55% of the same respondents said they would. We are seeking to challenge the orthodoxy, as often expressed in British media, that affairs are necessarily destructive to marriages.”

She continues: “The success of Undercover Lovers proves that in reality more and more British spouses are adopting a more Continental approach to their marriages by having affairs, but are not necessarily being honest about it due to outdated societal mores. We aim to create a more open discussion about the issue and exhibiting at The Wedding Show was intended to form part of this initiative.”

About was launched in 2009 ago and is the UK’s foremost extra-marital dating agency. With over 550,000 members, the site was created to provide a safe, discreet and non-judgmental environment, where married women and men can meet. The majority of the site’s members are 30 and 40 something professionals earning on average £10k more than the country's average wage and have been married 5+ years. Unusually for a dating website, Undercover Lovers has an even 50:50 ratio of men and women.

Undercover Lovers members are generally seeking to fill the gaps in their marital relationships, be they of a physical or emotional nature. They often describe their relationships with their spouses as having become more like a friendship. For a variety of reasons they are not looking to dissolve their marriages (financial, children, much still OK with the marriage etc.). Meeting someone in a similar situation, and thus with the same expectations of a relationship, is for many the best solution.

Emily Pope or Roger Dugarry
07795 326505


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