APPA President and New Author Bob Vetere Hosts Book Signing at Meet The Breeds Event Sat., Nov. 19

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Vetere will be signing copies of his new book, From Wags to Riches, at APPA Booth #918 and HABRI Booth #819 at Javits Center in New York from 11 a.m. – 1 p.m.

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Celebrating the launch of his new book From Wags to Riches: How Dogs Teach Us to Succeed in Business & Life, Bob Vetere, American Pet Products Association (APPA) President, will be signing copies during Meet the Breeds at the Javits Center in New York City Saturday, Nov. 19 from 11 a.m. – 1 p.m. Book signing will take place at APPA Booth #918 and HABRI Booth #819 and copies will be available for onsite purchase for $15.

In his new book, From Wags to Riches: How Dogs Teach Us to Succeed in Business & Life Vetere—who boasts more than 20 years of experience teaching management seminars for Fortune 500s such as Wal-Mart, PetSmart, and Proctor & Gamble—explains how man’s best friend can teach us about building stronger, more collaborative organizations. Studying the human-animal bond with Purdue University researchers, Vetere demonstrates that canine-like qualities, such as sharing responsibility among pack members and tuning into each other’s needs and emotions by observing facial expressions and body cues, can dramatically improve your personal effectiveness and ability to lead.

Endorsed by Animal Planet’s Victoria Stilwell, the book also includes a leadership quiz, which helps readers identify which type of dog their leadership style resembles. Vetere also provides examples of famous CEOs and executives for each type and advises readers on their strengths and weaknesses of each style.

From Wags to Riches features interviews from animal-loving CEOs and provides practical tips from animal behavior experts to boost creativity and build an environment where people feel free to innovate. From correcting early to offering rewards to leading by example, Vetere explores how partnerships with dogs provide an intriguing model for teamwork in the corporate world.

For questions or more information regarding this release, contact Jamie Brant at 775-322-4022 or Jamie(at)TheImpetusAgency(dot)com.

The American Pet Products Association (APPA) is the leading not-for-profit trade association serving the interests of the pet products industry since 1958. APPA membership includes nearly 1,000 pet product manufacturers, their representatives, importers and livestock suppliers, representing both large corporations and growing business enterprises. APPA's mission is to promote, develop and advance pet ownership and the pet product industry and to provide the services necessary to help its members prosper. Visit for more information.

HABRI is a broad coalition of companies, organizations, entities and individuals whose mission is to achieve formal, widespread scientific recognition that validates and supports the positive roles of pets and animals in the integrated health of families and communities, leading to informed decisions in human health.


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Jamie Brant
American Pet Products Association
(775) 322-4022
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