The 44th Capital One Bank Dallas YMCA Turkey Trot Adds Top Marketing Firms Dedicated to Social Responsibility

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Sunshine Avenue and The Marketing Zen Group Join with Turkey Trot for their 2011 Event

The YMCA of Metropolitan Dallas announced today that two leading firms in social responsibility and social media, Sunshine Avenue and The Marketing Zen Group, will be providing social media and digital PR for the 2011 Capital One Bank Dallas YMCA Turkey Trot. This year’s event is expected to have an exponentially greater social impact by increasing participation and fundraising with these two Dallas powerhouse firms spearheading the social campaign.

"By adding the resources of Sunshine Avenue and Marketing Zen, our online and digital outreach will now draw new generations of people to the Trot who grew up using these methods as their main source of communication," says Gordon Echtenkamp, President and CEO of the YMCA of Metropolitan Dallas. For over 40 years, this event has been a tremendous fundraiser for the YMCA. This year’s event will see over 40,000 participants and 20,000 onlookers creating one of the largest multi-event races in the country.

"We are delighted to join up as a team to provide the social media and digital PR efforts for this year’s event," said Valerie Strong Knight, CEO of Sunshine Avenue and Shama Kabani, CEO of The Marketing Zen Group and the author of The Zen of Social Media Marketing. "We will provide the virtual hub for awareness-building and participant communications so many young people can make the Trot a tradition for themselves."

The social media components that the two marketing groups will leverage for the campaign include Facebook, Twitter, YouTube, Foursquare, and Blogger outreach.

The Capital One Bank Dallas YMCA Turkey Trot is one of the largest multi-event races in the country. The Trot offers a scenic trip through downtown Dallas on a certified 5K course and a fairly flat yet challenging 8 mile course through downtown Dallas and historic Oak Cliff. This year there will be a new and improved controlled start line to ensure a good clean start for all.

Sunshine Avenue is a full-service multi-media marketing firm dedicated to illuminating the brand, products and efforts of socially responsible businesses and organizations. Sunshine Avenue provides strategic solutions and services exclusively to clients ranging from small nonprofits and social enterprises to Fortune 500 corporations focused on empowering people, strengthening communities and making the world a better place. For more information about this award winning marketing firm, please visit

The Marketing Zen Group is an award winning online marketing firm that excels at helping companies, non-profits, and government agencies of all sizes leverage the internet. Web marketing services include website design & development, social media marketing, digital PR, and search engine optimization. They specialize in providing turn-key web marketing and PR services which result in greater leads and visibility for their clients. For more information about Marketing Zen’s award winning CEO and firm, contact The Marketing Zen Group today.

The Y is one of the nation's leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,687 Y's engage 21 million men, women and children - regardless of age, income or background - to nurture the potential of children and teens, improve the nation's health and well-being, and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities, the Y has the long-standing relationships and physical presence not just to promise,but to deliver, lasting personal and social change.

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Sarah Byrom
Dallas YMCA
(214) 880-9622
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