‘Processing Smarts’ Bridges the Gap Between Radio Engineers and Programmers

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A new white paper from Wheatstone offers tips from 26 processing experts.

To achieve the best processing for an individual station, programming and engineering need to work together.

Wheatstone Corporation has just released a 22-page white paper offering advice from 26 processing experts, in an effort to help radio stations enhance their relationships with listeners through better use of audio processing technology. According to Wheatstone VP Andrew Calvanese, “Because audio processing is such a subjective topic, we asked a wide variety of individuals to contribute to this educational project.”

The first section of the white paper offers basic tips for more successful processing. For example, Gary Kline, Vice President of Corporate Engineering & IT at Cumulus Broadcasting, recommends listening before making important processing adjustments. He suggests listening on many different radios in cars, studios, and at home, and even taking a trip to a store that sells boom boxes to listen on some of them. In another tip, retired engineer Gordon S. Carter suggests that while it is good to have a panel of advisors offer their opinions on processing, it is important that only one person be in charge of the final decisions.

Because the first consideration of processing is almost always the programming format, the next section offers advice for the seven groups of formats having similar processing characteristics:        

Contemporary Hit Radio (CHR)
Adult Contemporary (AC)/Adult Hits     
Classical/Traditional Jazz, NPR             
News/Talk/Sports                          
Country                     
Adult Hits and Rock                 
Classic Rock     

In the CHR section, programming guru Bill Tanner, owner of Bill Tanner & Associates, Inc., advises: “Don’t go nuts on trying to be the loudest thing on the dial…You want a commanding presence …but being the loudest thing on the dial is not as important as being the cleanest thing on the dial."

In the NPR/Classical/Traditional Jazz section, Rodney Belizaire, classical music consulting engineer, counsels that both cleanliness and brightness are equally important sound characteristics because most classical works contain string or brass instruments that favor the upper sonic frequencies.

Two other sections in the white paper include advice on deploying processors, and a section on specific things processing pros look for to identify “clean” sound.

To achieve the best processing for an individual station, programming and engineering need to work together. This report will help both sides understand how they can cooperate to achieve a station’s processing goals.

To download the study for free, go to http://www.RadioCleanMachine.com

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Scott Johnson
Wheatstone Corporation
(252) 638-7000
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