Inventor of the Cell Phone and Leading Advocate for Americans Age 50+ Headline Morning & Afternoon Keynote Sessions at 4th Annual Silvers Summit at 2012 International

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AARP’s Emilio Pardo and Telecommunications Visionary Martin Cooper Talk to NBC’s Alex Witt at the Annual Aging and Technology Thought Leadership Conference

What does it take to create change in today’s world? This is the main question veteran news correspondent and MSNBC host and news anchor Alex Witt will ask two leading change agents, Emilio Pardo, executive vice president and chief brand officer at AARP, and Martin Cooper, chairman and co-founder of DYNA, LLC, during the morning and afternoon keynote sessions at the fourth annual Silvers Summit at the 2012 International CES to be held on January 10, 2012. Both embrace change and meld their wisdom and experience with a vision for tackling 21st century issues.

Billed as “Conversations with the Change Agents,” Alex will talk to Emilio Pardo in the morning’s keynote session and Martin Cooper in the afternoon session, about the silvers market and role of technology in shaping its future.

As the first of the boomers turn 65 this year – society will have more than 100 million “silvers” driving how we live longer and better. The Silvers Summit is a one-day conference that brings together industry thought leaders on aging and technology during the annual CES tradeshow that draws more than 140,000 attendees, including some 30,000 from outside the United States.

“The Baby Boom generation has always been about change – the disruption of life as we know it. Now that our nation’s boomers are getting older, we wanted to talk to two noted thought leaders on how our society will adapt to this changing world and how technology will make a difference in how we live,” said Sherri Snelling, co-producer, Silvers Summit. “We are thrilled to have as our ‘headliners’ the brand strategy champion for the leading advocacy organization for Americans over age 50 and the rock star of the telecommunications world being interviewed by one of the best TV journalists from a network that has long embraced the boomer viewing audience with the ongoing series Boomer Buzz.”

Both keynotes will give attendees valuable insight into the ever-growing silvers market – currently estimated as a $2.3 trillion opportunity for the many companies and organizations that attend the Silvers Summit and CES.

“Nearly 10,000 Americans turn 50 every day – companies have to keep pace or risk being run over by the competition,” added Snelling.

The 4th Annual Silvers Summit at the 2012 International CES will be held Tuesday, January 10, 2012 in the Las Vegas Convention Center, LVCC, North Hall, Room N250. CES registered attendees have free access to the Silvers Summit conference and keynote sessions.

About Emilio Pardo, EVP and Chief Brand Officer - AARP
A senior executive with over 17 years of development and management experience with nonprofit, corporate and governmental organizations, Pardo is responsible for guiding one of the country’s most respected brands for people 50+, as executive vice president and chief brand officer for AARP. Prior to joining AARP, Pardo was a senior executive for Discovery Communications Inc., where he was responsible for strategic business development spanning all 14 broadcast networks including Discovery Health Channel, Discovery Channel, Travel Channel, Animal Planet, TLC, and FitTV.

About Martin Cooper –Founder and Chairman, DYNA, LLC
Recognized as the “father of the personal cell phone,” Cooper invented the first handheld device when he was at Motorola in the 1970s. Recently profiled on 60 Minutes and winner of a 2011 Webby Award, 83-year-old Cooper has not slowed down in driving ways that technology can enhance our lives. Renowned as a visionary in the telecommunications industry, Cooper will discuss his thoughts on a future where technology will help us live longer, healthier and happier lives while staying connected.

Alex Witt – MSNBC Anchor and NBC Correspondent
With MSNBC since 1999, Alex Witt currently hosts the MSNBC show “Weekends with Alex Witt.” As a veteran TV news correspondent, Witt has served as anchor across both dayside and primetime hours and has spent time on the campaign trail criss-crossing the country during the 2000 and 2004 Presidential elections. In the wake of the September 11th terror attacks on America, Witt broadcast from the World Trade Center and has continued to follow the war on terrorism in the Middle East and the War in Iraq. She also broadcast from the World Trade Center on the recent 10th anniversary of the attacks.

To read more about Emilio Pardo, Martin Cooper and Alex Witt, visit the Silvers Summit website at http://www.silverssummit.com

Follow Silvers Summit on Twitter for news and updates: twitter.com/boomersandsilvers.

About Silvers Summit:
The Silvers Summit at the 2012 Consumer Electronics Show (CES) is where the thought leaders on an aging society and technology come together. The conference and exhibit assembles companies, distributors, journalists, research firms, and think tanks, to demonstrate the products and services that will help consumers age 50+ stay engaged, empowered and help enhance their lives. The Silvers Summit and Exhibition is presented by Living in Digital Times, producer of the following summits and exhibitions at the 2011 Consumer Electronics Show: Digital Health, Fitness Tech Summit, HigherEd Tech Summit, Kids@Play Summit, MommyTech Summit, Mobile Apps Showdown, and Last Gadget Standing. For more information about The Silvers Summit, visit: http://silverssummit.com/.

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Danielle Simmons

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