Hotel brands commit to delivering a gay welcoming travel experience with World Rainbow Hotels

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Over 770 hotels have signed up to World Rainbow Hotels collection, including over 330 new hotels in the past three months, reinforcing the hotel industry’s commitment to deliver on its promise to LGBT customers by implementing customer service that meets and increasingly exceeds the LGBT customer's travel needs and expectations. Hotels are located in 50 different countries and 264 destinations.

Only carefully selected hotels are approved into the program based on World Rainbow Hotels’ acceptance criteria, which analyzes:

  • Hotel’s location
  • Hotel’s characteristics and category
  • Hotel’s knowledge of local gay-scene
  • Hotel’s current involvement with the LGBT community
  • Hotel’s compliance with non-discrimination policies and same sex benefits for their staff

Participating hotels are encouraged to undergo training as well as put together an Out & About guide, providing World Rainbow Hotel bookers with useful information about the local gay & lesbian scene.

Nicolas Wijnants, World Rainbow Hotel Brand Director says
“We believe that providing the right information and support to the hotel‘s Concierge and Front Desk Agents is crucial to increase the hotel’s awareness in dealing with requests and situations that they might otherwise not be familiar with. LGBT clients will feel this natural confidence, and therefore feel more welcome at our member hotels.”

Hotels belonging to over 175 hotel brands have already signed up to the World Rainbow Hotels program including:

  •     Four Seasons Hotels & Resorts
  •     Kempinski Hotels
  •     Langham Hotels
  •     Design Hotels
  •     Loews
  •     Taj Hotels, Resorts & Palaces
  •     Fairmont Hotels
  •     Raffles Hotels
  •     The Peninsula Hotels
  •     Thompson hotels
  •     Morgans Hotels group
  •     Kimpton Hotels
  •     Langham Hotels
  •     Joie de Vivre Hotels
  •     Preferred Hotels & Resorts
  •     Small Luxury Hotels of the World
  •     The Ritz-Carlton Hotel Company
  •     Rocco Forte Hotels
  •     The Leading Hotels of the World
  •     Hyatt Hotels & Resorts
  •     Orient-Express Hotels     
  •     Hilton Hotels & Resorts
  •     InterContinental Hotels Group
  •     André Balazs Properties
  •     Caesars Entertainment

A number of iconic hotels in the LGBT community have also joined the program including:

  •     The Lords South Beach Hotel, Miami Beach
  •     The Standard Spa, Miami Beach
  •     The Elysium Hotel, Mykonos
  •     The Mondrian Hotel, New York
  •     St Martins Lane Hotel, London
  •     The Hempel Hotel, London
  •     The Redburry Hotel, Los Angeles
  •     Thompson Beverly Hills Hotel, Los Angeles
  •     The Andaz West Hollywood, Los Angeles
  •     Rumor Boutique Hotel, Las Vegas
  •     The Artisan Hotel, Las Vegas
  •     Hotel Vitale, San Francisco
  •     Hotel Adagio, San Francisco
  •     St Paul Hotel, Montreal
  •     Hotel Arena, Amsterdam
  •     The Ellington Hotel, Berlin
  •     Fifteen Bacon Hotel, Boston
  •     The Gem Hotel Chelsea, New York
  •     Smyth Hotel, New York
  •     Hotel Bloom, Brussels
  •     Hotel Me, Barcelona
  •     Urban Hotel, Madrid
  •     Le Royal Monceau, Paris
  •     Le 20 Prieuré, Paris
  •     Les Jardins du Marais, Paris
  •     Hotel Sezz, Saint Tropez
  •     Aguas de Ibiza, Ibiza
  •     The Ames, Boston
  •     Opus Hotel, Vancouver
  •     Urbn Hotel, Shanghai
  •     Protea Fire & Ice Hotel, Cape Town
  •     Hotel 3.14, Cannes
  •     Hotel Icon, Houston
  •     The House Hotel, Istanbul
  •     Leonardo Boutique Hotel, Tel Aviv
  •     The Enterprise Hotel, Milan
  •     Hotel Pulitzer, Rome

Mark Lewis, Managing Director of HotelREZ, who has launched the World Rainbow Hotels program, says

“This year’s response has been phenomenal. Hotels participating understand the value of joining a global community of Gay & Lesbian welcoming hotels. We are able to provide hotel members with unprecedented visibility and access to the affluent LGBT market, positioning participating hotels at the heart of this sector.”

World Rainbow Hotels has also recently partnered with Discover the World Marketing to grow its presence around the world. Discover the World has a network of 85 offices in more than 60 countries, staffed with travel industry professionals who understand their local markets.

Discover the World Marketing’s global offices will work with World Rainbow Hotels to increase reservations to participating hotels by introducing World Rainbow Hotels to local niche travel agency partners and affiliates.

The World Rainbow Hotels RFP for the 2012 program is open in Lanyon and Nexus until November 16th 2011 and hotels interested in participating in should contact info(at)worldrainbowhotels(dot)com.

About World Rainbow Hotels
World Rainbow Hotels is the first ever company to introduce LGBT-specific rate codes on the GDS. World Rainbow Hotels is marketing its rate plans to over 60,000 Travel Agencies and corporate bookers around the world, as an easy way of identifying LGBT-friendly hotels.
Through media deals and strategic partnerships with niche websites, these rate plans will also be available for consumers to book online from December 2011.

World Rainbow Hotels will be present on stand GV203 at World Travel Market 7-10th November 2011, Excel, London.

For information about World Rainbow Hotels, please visit call us on +44 (0)845 004 9393 – ext 6523.

World Rainbow Hotels is a proud member of the International Gay & Lesbian Travel Association (IGLTA).


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Nicolas Wijnants
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