EmPower Research To Solve The Social Community Development Conundrum At The Market Research Event, 2011

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EmPower Research’s Debjani Deb to share best practices on tracking online communities and identifying their influencers, thereby driving awareness and engagement for a brand.

EmPower Research today announced that it will be sharing key insights for understanding online communities and their drivers at the upcoming Market Research Event, to be held in Orlando, FL, from November 7-9, 2011.

“A plethora of smart communication devices has allowed consumers to connect and interact in a way unthought-of before, enabling endless interactions on brands, their perceptions, and their experiences.” said Debjani Deb, Managing Partner of EmPower Research and one of the speakers at The Market Research Event. “Human beings’ affinity to engage in many to many social channels is increasingly visible in the online space, with more and more consumers forming online communities based on common interests; discussing, interacting and thus, shaping perceptions.”

“With these online communities proliferating across multiple interest areas, geographies and age-groups, they are becoming a viral power too significant for any marketer to ignore. These communities provide marketers with a unique opportunity to engage with their target consumers in various forms – from plain gaming to “geo spotting” to “mass mingling” – a crossover of online communities with physical socialization. In addition, marketers can identify and engage with entities that are influential in the communities, in turn influencing their target consumers.”
Debjani Deb will be presenting on Monday, November 7, 2011 at the conference, which is being held at The Peabody Orlando, Orlando, FL.

To register for the event, visit http://www.iirusa.com/research/registration.xml?step=start

About EmPower Research
EmPower Research is an integrated media and business research company headquartered in New York. We help our clients understand stakeholder perceptions and needs, empowering them to service their customers better. We use proprietary methodologies to listen and learn about conversations in the client ecosystem, deriving real insights for active stakeholder engagement. Unlike other listening solution providers, EmPower Research combines its technological prowess with human intelligence. This way, we deliver insights that are actionable and customized to meet clients’ needs. For more information, visit http://www.empowerresearch.com

EmPower Research was named by Forrester Research as a Listening Services Partner in its 2011 Listening Landscape Report.

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Sanjay Kirimanjeshwar

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