Why Optimising Your Website Design For Mobile Phones Is More Important Than Ever

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More and more web users are accessing the internet via their mobile phones. Positive Web Design seeks to stress the importance of mobile web development as the trend looks set to continue into 2012

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Web design and development from Positive Web Design

A site that looks impressive on a PC may lose quality and functionality when accessed with a mobile

In 2010, a study carried out by Morgan Stanley sought to anticipate the next big online trends for the web design industry. The report suggested that by 2015 a large percentage of those surfing the internet will be using mobile devices. Statistics from as recent as August this year show that nearly 13% of all internet traffic in the UK is coming from mobile phones or smartphones - this clearly suggests that more and more users are tuning in to the convenience of browsing the web on the go.

Therefore, when Positive Web Design looks back at 2011, the UK-based web design agency is going to remember this year for the huge progressions that have been made with regards to mobile website development. The company, which was established nearly 5 years ago primarily as an internet marketing agency, has grown in leaps and bounds throughout a bitter recession and has worked hard to diversify their portfolio of services to include mobile web design and development opportunities.

Such services are especially important for businesses who want to increase their exposure onto a fresh, up-and-coming platform ahead of their closest competitors. However, Peter Andrease, Head of Design at Positive Web Design, admits that designing and optimising sites for various mobile platforms has been a challenge as the service struggles to become standard practice.

“We get so many clients asking us for quotes for our mobile development services, but many of them don’t actually know why they should invest in the process”, Peter explains. “The fact is that people accessing the web via their phone are having to deal with smaller screen and slower connection times, meaning that a site that looks impressive on a PC may lose quality and functionality when accessed with a mobile”.

There’s a lot to take into consideration when it comes to this kind of specialist website design development. Sites need to be optimised for all of the latest browsing devices, such as iPhones, iPad and Android platforms (amongst others), which can be a time-consuming process. Positive Web Design is proud to offer affordable solutions when it comes to mobile web development and urges any company lacking a sound mobile presence to get in touch before they lose out on exposure and revenue generated from on-the-go web browsing.

Positive Web Design is a division of SEO Positive Limited. Although based in Chelmsford, Essex, Positive Web Design is able to offer a wide range of web services to clients across the UK and beyond. This website design agency has extensive experience with clients from all industries and specialises in professional web design projects, so call our sales consultants today on 0800 088 6000 for more information or to obtain quotes.

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Ben Austin
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