officialCOMMUNITY Gives Music Fans First Access To The Best Concert Tickets With Innovative Artist-Branded E-commerce Tools

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officialCOMMUNITY’s goal is to keep an artitst’s fans needs at the forefront using technology-based solutions

Toronto, ON (PRWEB) November 07, 2011

officialCOMMUNITY, the leader in creating commercialized online communities for global touring artists, has deployed its “invitation ticketing” e-commerce solution across the roster of artist websites the company manages. For the first time, artists and their business teams can leverage the technology to gauge online ticket demand on a per-city basis in advance of ticket sales. Fans have access to a fair process designed to mitigate fraud and ticket broker activities.

officialCOMMUNITY’s invitation ticketing system allows fans to choose the city or cities they would be interested in seeing an artist perform in. This registration can take place at any time, even well before a tour is routed, offering agents and promoters more insight into actual consumer demand. This registration functions as a measure of interest, not an obligation on the part of the participating fans nor as a guarantee of where a tour will stop.

By understanding exactly how much inventory is needed to satisfy artist website ticketing needs across a show or tour, better decisions can be made as to what inventory can subsequently be made available to the general public, corporate and media partners, VIPs and other outlets. This data-driven approach gives artists better decision-making abilities with which they can service their audience.

Once tour routing is confirmed and dates are announced, the Invitation Ticketing system is used for managed ticket presales. Fans who have expressed an interest in a particular city can then have first access to the best seats available, receiving a secure invite email that will grant the user access to the hidden presale area on the artist’s site.

This process controls the volume of ticket-buying activity on an artist website, eliminating the server overloads prevalent with even the most robust, corporate ticketing systems. In addition, invitation ticketing also allows for a variety of automated and manual fraud and broker-prevention measures to be put in place, further ensuring real fans get the best seats.

“officialCOMMUNITY’s goal is to keep an artitst’s fans needs at the forefront using technology-based solutions,” said Kevin Leflar, CEO of officialCOMMUNITY. “By ensuring the integrity of the ticket-buying process on our artist websites, fans come to trust these sites as the credible source for all news and other commercial opportunities, resulting in bigger businesses and happier fans. We are fortunate to work with artists and managers who share these values."

About officialCOMMUNITY
officialCOMMUNITY empowers established recording artists such as Roger Waters, James Taylor, Santana, Mark Knopfler, George Michael, Keith Richards and Il Divo to acquire, serve and connect their fans as lifelong, direct customers and community members. officialCOMMUNITY leverages the artist’s brand online by building and managing successful online businesses for their artist partners. In 2011, officialCOMMUNITY found a place on PROFIT Magazine’s PROFIT 200 ranking of Canada’s Fastest-Growing Companies for the second time. For more information on officialCOMMUNITY visit officialCOMMUNITY.com, “like” the company at Facebook.com/officialCOMMUNITY or follow them on Twitter @offCOMM.

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