Preview it first: Watch the New Crystal Ski and Travel Alberta TV Ad

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To celebrate the launch of the new Travel Alberta and Crystal Ski campaign, Crystal Ski are offering a preview of the advert that's going live on Channel 4 from tonight, Monday 7th November.

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There's so much to experience. From skiing and boarding in Jasper and snowshoeing across Medicine Lake to sampling the après ski in Jasper town

This is the first part of a campaign run in partnership between Travel Alberta and Crystal Ski which launched on Monday 17th October. This included advertising on the London Tube network, posters at overground rail stations across the South and East of England and online and social media elements.

From today there's also TV advertising which will run for a number of weeks across Channel 4 and associated channels nationwide.

To watch the new TV Ad please visit the Crystal Ski blog.

Why ski in Alberta?

There are three very good reasons; the world class ski resorts of Banff, Lake Louise and Jasper in the Canadian Rockies.

There's so much to experience. From skiing and boarding in Jasper with Canyon Crawling in Maligne Canyon or snowshoeing across Medicine Lake and not forgetting some fantastic après ski in Jasper town as well as the new spa at the Fairmont Jasper Park Lodge.

Banff National Park is home to the three ski hills of Mount Norquay, Lake Louise and Sunshine Village, commonly combined as SkiBig3. Renowned for champagne powder surrounded by breathtaking scenery, the three hills encompass 8,000 acres of skiable terrain suitable for any sort of skier, from gentle groomed runs perfect for beginners to some of the world’s most extreme in-bounds challenges.

For visitors looking for the great drive and adventure, Jasper’s ski area Marmot Basin can easily be combined with a trip to Banff with a trip down one of the world’s most beautiful drives, the Icefields Parkway.

A week’s stay at the Astoria Hotel in Jasper costs from £835 per person including flights from Heathrow to Calgary and airport transfers departing on 18 January 2012.

To speak to a member of the Crystal Ski team please call 0871 231 5644. Alternatively, visit

Visit the ski-buzz blog for the latest Crystal Ski news.

Please note: calls to 0871 numbers cost 10p per minute plus network extras.

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