Bak Industries Continues its Cutting-Edge Innovation with the Launch of a Series of New Tonneau Covers

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Bak Industries Unveils Two New Tonneau Covers at the 2011 SEMA Conference. The RazorBak™represents a whole new category of tonneau cover: the hard roll-up. The Bakflip Endura™ is the most secure and water-tight tonneau cover ever sold.

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As part of its relentless work to introduce the best products and constantly improve the customer experience, Bak Industries is launching a range of new tonneau covers in 2012. Two of these, the Razorbak™ and the Bakflip Endura™ are on display at Bak Industries’ booth #31091 at SEMA.

The RazorBak™, composed of interlocking metal slates with a vinyl overlay, represents a whole new category of tonneau cover, the hard roll-up. For years, vinyl soft-roll up covers have been extremely popular but they don’t offer much security. While hard covers provide security, they take up too much space in the back of the truck. Thus, Bak Industries has designed and produced the RazorBak™, the first hard roll-up cover that provides security, gives access to the full truck bed and doesn’t block the cab window. The RazorBak™ has its own integrated rail system, which is mounted to the truck bed. When rolled up, it sits neatly behind the cab, rolled up in a small coil above the bed.

“We are constantly listening to our customers and developing products to meet their needs,” explained Bak Industries’ Julian Maimin. “Our customers want a secure rolling cover that gives them access to full truck bed: We are giving them the RazorBak.”

The all-new Bakflip Endura™ is born out of Bak Industries’ continuous innovation. By re-engineering the tonneau cover hinges, Bak Industries has created the most secure and water-tight tonneau cover on the market. To improve its strength and ensure it performs better in hail, the Endura™ has an impact-resistant top surface.

“This is the most secure folding cover that has ever been brought onto the market,” explained Bak Industries’ Ivan Maimin. “The unique design of Endura’s self-locking panels make this cover virtually impregnable and extremely water-tight.”

To improve the customer experience, the Endura™ has new ergonomically designed injection molded cable release covers, which add refinement, style and comfort when opening and closing the cover. The cover also has a new integrated design that allows for quick and easy bolt-less installation and removal.

“We focus not just on strength and protection. We also want to ensure our customers have a pleasant experience opening and closing the cover, and quickly and easily installing and removing it without worrying about bolts and extra parts,” stated Julian Maimin. “We are here for our customers.”

Based in San Fernando, California, Bak Industries manufactures all its tonneau covers, racks, tool boxes and pickup truck accessories locally at its southern California plant.

Gina Levy

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