CrowdSource to Partner with Amazon on Webinar Presentation

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On November 15, 2011 at 11 AM PST, the CEO of CrowdSource, Stephanie Leffler, and Amazon's Senior BDM, Heidi Bretz, will host a webinar presentation on ways to use the crowd to create and refine content online.
Crowdsourcing uses humans to solve business problems that algorithms and computers cannot do efficiently.

CrowdSource, LLC, a leader in the distributed problem solving space, is set to host a joint webinar in conjunction with Amazon Mechanical Turk to discuss using the crowd to create, enhance and refine web content. Stephanie Leffler, CEO of CrowdSource, will present with Heidi Bretz of Amazon Mechanical Turk.

Leffler and Bretz understand firsthand the solutions that crowdsourcing can provide to businesses of all sizes. “Crowdsourcing uses humans to solve business problems that algorithms and computers cannot do efficiently,” noted Leffler.

The webinar will focus on how to best leverage the crowd to build stronger content for business websites. Topics will include:

  •     Building better, more engaging, well optimized product descriptions
  •     Creating SEO friendly category content
  •     Creating both optimized and engaging blog posts which can be syndicated to all major social media outlets
  •     Building optimized "resource" content (like how-to guides and frequently asked questions)
  •     Creating articles for external article sites that help point links back to your site

CrowdSource has established a distinct advantage for itself in the industry by creating a software program that enhances Amazon Mechanical Turk. Heidi recognizes the unique benefit that Crowdsource provides to companies who would like to use Amazon’s on-demand workforce. “By creating a profiling and career system to help qualify the 500,000+ workers on Mechanical Turk, CrowdSource can categorize workers who can accurately and effectively complete hyper-specialized tasks,” noted Heidi.

The duo is scheduled to host the webinar on November 15, 2011 at 11 AM PST. Those who are interested in attending the webinar should sign up at:

About CrowdSource
Based in Swansea, Illinois, CrowdSource offers scalable solutions to business of all sizes, including content creation, content moderation, transcription, data mining, market research and categorization, among other tasks. For more information on CrowdSource and other possible business solutions, please visit


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Stephanie Leffler, CEO
CrowdSource, LLC
(618) 920-9009
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