Philadelphia, PA (PRWEB) November 07, 2011
To offer guidance on optimizing ecommerce website performance for the holidays, Monetate, the leading provider of testing, targeting and personalization solutions for websites, has published an eBook detailing how retailers can optimize the increased traffic driven to their websites during the holiday shopping season. Free to download, the 27-page eBook provides strategic insight and best practices to ensure maximum sales. The eBook provides digital marketers with simple ways to:
● Review the fundamentals of the holiday shopping season, including 10 tips retailers can implement this year.
● Conduct a segmentation and metrics review of holiday shoppers, including what retailers can learn from their analytics to turn new customers into high-value customers.
● Highlight unique value propositions, differentiated for each customer segment.
● Implement a holiday calendar that serves as a how-to plan for promotions leading up to the holidays.
Monetate works with top ecommerce brands such as Best Buy, Urban Outfitters, PETCO, QVC and many others to improve website performance and marketing ROI. The company’s team of digital marketing experts work closely with each client to ensure they make the most of their marketing dollars and optimize website investments. Monetate supports thousands of campaigns across clients each day and has served over 6 billion unique online experiences to consumers to date.
“The holiday shopping season does not have to be a frenzied time for online retailers,” said Monetate founder and CEO David Brussin. “We developed this eBook to help retailers optimize their website performance and provide digital marketers with actionable tips to make a significant impact on the bottom line this holiday season.”