Dallas, TX (PRWEB) November 06, 2011
Lone Star Bridges, a leader in bridge design and installation in Texas has announced an initiative to make its services and information easier to find online.
"We have built a fully optimized website that offers a great deal of practical information on bridge design for people who are trying to find it online," says company owner Michelle Spittler. "As authorities in the bridge building business for more than 20 years, we have an expertise that most people do not have ready access to. We can now make it easier for people to find our specialized service through search engines like Google."
Lone Star Bridges’ website is a collaboration between its industry experts and web professionals who understand how search engines like Google and Yahoo rank and place search results.
"Online information is very scattered. Our aim is to provide useful to our market, which ranges from individuals to utilities and construction related industries," says Spittler. "By putting top quality information and content on our site in a very strategic way, our Internet presence ranks at the top of Google's search results so people can find us first when they are searching anything bridge related in Texas."
The type of content Spittler mentions is informational and educational in nature, and Google and other search engines favor it over other types of web pages that are geared towards advertising and self-promotion. Many businesses focus their entire website on selling their products and services, and do very little to help educate end users with practical, useful information. Businesses that go a step further and take the time and energy to build an optimized website have a much more visible presence online.
"Our site is much different than every other bridge-related website on the Internet," Spittler says. "We have put together a very useful resource – articles, information and blogs – for people who are looking for information, doing research, or educating themselves about bridge design, fabrication and installation. If people search Google, they'll be able to find us because of this, and they'll see that we know what we're talking about when it comes to the bridge building industry. Educating our clients has always been a top priority here at Lone Star Bridges, so we are very excited to have launched this Website."
Lone Star Bridges fabricates steel bridges of any size and for any purpose, including temporary and rental structures, throughout Texas.
For media information call Michelle Spittler at 979-242-3350.