Born To Sell A Finalist For Trading Software Award

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New website chosen for prestigious Trading Software award after being online for only a year.

Born To Sell, LLC, the investment software development company, today announced it has been chosen as a finalist in the 2011 TraderPlanet Star Awards for Trading Software.

Targeting income-oriented investors, Born To Sell's customizable covered call screener at http://www.borntosell.com/search makes it easy to search tens of thousands of covered calls instantly and displays results in a user-friendly format. In addition, the covered call portfolio management features help investors maximize their time premium (income) capture each month.

"TraderPlanet's decision to choose us a finalist for this award is a strong endorsement of our ease of use, clean user interface, and versatile feature set. They clearly recognize that modern investment software doesn't need to be complicated, or ugly to look at." said Mike Scanlin, CEO of Born To Sell.

Win $10,000 In Investment Software

Everyone who votes in TraderPlanet's contest is automatically entered to win $10,000 in investment software. Voting is open until January 31, 2012, at the voting ballot page http://www.traderplanet.com/star_awards. Born To Sell is listed as "covered call investment tools" in the Trading Software category.

About Born To Sell

Established in 2009, Born To Sell is a software development company dedicated to making best-of-breed covered call investment tools for self-directed investors. Headquartered in Los Altos and privately funded, Born To Sell's subscription service helps income-oriented investors with trade selection and portfolio management. For more information, or to take a free trial, please visit https://www.borntosell.com.

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Mike Scanlin
Born To Sell
(800) 434-6980
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