AB&T Retaliates Big-Bank Debit Card Fee Battle With Humor

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In reaction to recent news about debit card fees, one bank in Georgia seized the opportunity to stand out from the crowd.

I heard you started charging customers to use their debit card. And then I heard you didn't. Which is it Bob?" - Luke Flatt

In reaction to recent news about debit card fees, one bank in Georgia seized the opportunity to stand out from the crowd. AB&T called on their strategic brand marketing partner, Financial Marketing Solutions, to create a TV concept that would enable their bank president, Luke Flatt, to address some of consumers’ concerns and feelings about the recent debit card battle. AB&T cut the 30-second TV commercial to point out they never even considered charging their customers a fee to use their debit cards. View the spot >

AB&T is a locally owned, community bank in Albany, Georgia with locations throughout Georgia and Alabama.

Financial Marketing Solutions is an award-winning, branding and marketing agency for banks across the nation. We know the financial industry, and develop branding, digital and traditional marketing strategies that are strategic, creative, interactive and budgeted right down to the penny. View our portfolio, read our blogs or watch our videos at fms4banks.com, or call (615) 591-2073.

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Amber Farley
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