hybris Announces New Vice President of Channels to Expand Partner Program in the Americas

Share Article

In his new role, Patrick Finn will manage and develop hybris’ regional partner ecosystem.

News Image

hybris, a global leader in multichannel commerce solutions, announced today that Patrick Finn has joined the company as Vice President of Channels for the Americas.

As Vice President of Channels, Finn will be responsible for providing continued support for hybris’ existing partner ecosystem, as well as developing new relationships as the company continues its expansion throughout the Americas.

hybris already maintains a robust network of consulting and technology partners that have played an integral role in the company’s global expansion. This partner ecosystem brings together leading technology vendors offering the latest innovations in commerce, as well as a network of more than 100 consulting partners. The wide selection of partners enables hybris customers to choose the company whose unique multichannel commerce skills most align with their brand’s goals. hybris’ partner ecosystem in the Americas currently includes Acquity Group, arvato, Ecommerce Accelerator, Sapient, and SkillNet, among others.

In joining hybris, Finn brings more than 20 years of enterprise software and information technology industry experience. He is a leading expert in channel and strategic alliance development and management, go-to-market planning, as well as market segmentation and business strategy formulation.

Previously, Finn served as Vice President of Alliances at Baynote, a leader in dynamic personalization, where he was responsible for developing and managing the global alliances organization. He also held a number of leadership roles in sales and channel management with Accenture, Emptoris, IBM and Interwoven.

“Strategic partnerships are a key component in hybris’ success,” said Carsten Thoma, Co-Founder and COO of hybris. “We encourage close cooperation between business and technology partners that contribute to a mutually beneficial relationship. Pat is a great addition to the hybris team as we continue to support existing partners and facilitate new relationships in the Americas.”

About hybris:


hybris is a leading vendor of next generation agile multichannel commerce software. Its clear vision about the need for consistency, coordination and personalization of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated, agile solution which supports the industrialization and automation of operational marketing and sales processes. It is spearheading innovation in this field, enabling businesses to communicate and sell across all channels in a consistent and effective way. It has over 300 customers worldwide running more than 2,000 websites "powered by hybris". Customers are global brands from retail and manufacturing industries, including: Adidas, Levi´s, Lufthansa, Nespresso, Toys´R´Us, Coca Cola Beverages, Ericsson, Rexel, Bobcat and Kaiser+Kraft.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lauren Eichmann

Alexandra Fussman
(734) 474-0152
Email >
Visit website