“With the launch of our company, and flagship site, BabyShowerForGuys.com, BSFG Travel is filling two very large gaps in today’s travel industry,” said Nick Scappini, co-founder and CEO of BSFG Travel.
SEATTLE (PRWEB) November 07, 2011
BSFG Travel Network, a pioneer in online niche travel and adventure booking, today announced the launch of its flagship site BabyShowerForGuys.com. BabyShowerForGuys.com is an online travel agency and content site catering to expectant fathers looking for male-centric vacations, giving them one last escape before becoming slaves to the diaper bag. The site will be a destination for fathers, fathers-to-be and the women in their lives to plan and book travel, as well as read sports, entertainment, parenting and advice articles relevant to their place in life.
As parenting roles have shifted to place more hands-on responsibilities on fathers, expectant dads today are feeling increased uncertainty about how their lives will change when a new baby joins the family. This has driven the emergence of ‘dadchelor parties’ and ‘mancations,’ or ‘Baby Showers for Guys.’ As reported in the USA Today, approximately 20 million men take annual ‘guy trips’ and an estimated $10-12 billion is spent annually on male-only travel. Prior to the launch of BabyShowerForGuys.com, there has not been a one-stop shop for planning and booking this type of celebratory trip.
Forrester reports that next year, the U.S. online travel market will hit record numbers, exceeding the $100-150 billion estimated for 2011. However, the industry has long faced a customer loyalty problem that none of the major sites have been able to solve to date. With the launch of BabyShowerForGuys.com, and subsequent sites targeted at other specific demographic groups, BSFG Travel will disrupt the online travel space by providing travel booking combined with editorial content targeted at very specific consumer segments. The company plans to roll out destinations aimed at women, couples and more.
BabyShowerForGuys.com will provide users with hundreds of destinations, hotels, adventure travel, packages, and events all available for convenient booking. The site will feature community pages where men can get information about the best bars, sporting events and activities that will help make their getaway memorable. It also features content to help men plan their trip and help get the women in their lives on board with the idea of a Baby Shower For Guys.
Additionally, articles written for a male audience that cover pregnancy, childbirth, breastfeeding, relationships and parenting are lacking online, forcing expectant fathers to visit sites that are aimed at women in order to educate themselves on these topics. BabyShowerForGuys.com is launching with a content-rich site that will provide their users with advice, entertainment and sports articles relevant to their place in life. The site will also include apparel sales to further reinforce the growing popularity of rewarding expectant fathers with a guys-only getaway to celebrate their entrance into parenthood.
“With the launch of our company, and flagship site, BabyShowerForGuys.com, BSFG Travel is filling two very large gaps in today’s travel industry,” said Nick Scappini, co-founder and CEO of BSFG Travel. “First, we are addressing the customer loyalty problem faced by all of the online travel agencies by providing consumers with very targeted travel options and content that align with their stage in life. Secondly, with today’s pressures on father’s, men really need a chance to let loose before they make the necessary major changes associated with bringing a new child into the world. We’re giving these men specialized travel booking and content they aren’t getting anywhere else. Six years ago marked my first of many Baby Shower For Guys, and finally men across the country will have an accessible way to plan their very own.”
About BSFG Travel Network
Seattle-based BSFG Travel Network Inc., is the first ever online travel agency to provide niche vacations and content targeted at specific consumer segments. The company’s flagship site, BabyShowerForGuys.com, is the first of many sites designed to provide travel booking for the user’s place in life. BSFG Travel provides booking for audience-specific hotels, events and vacation packages, making the process of booking travel online more personalized and convenient. For more information, visit http://www.babyshowerforguys.com or check out the company on Facebook and Twitter.